@itsugar_officialIT’SUGAR

🍭 Home of #CandyTok 👇 Visit our 130+ stores in the US

card updated Sep 25, 2026 · 13 clips parsed · following 380 · 615,300 likes total

Engagement8.74%above average

Account summary

@itsugar_official has 67,100 followers and 626 videos. Across the 13 parsed clips the average is 62,288 views and 4,393 likes. Engagement to views is 8.74%, which is above average for TikTok. On the newer half of the feed the response is falling (−7.06 pp). Posts roughly 0.1 times a week. An average clip reaches 93% of the follower count.

Followers

67.1K

+100 in period

Engagement

8.74%

−7.06 pp newer half

Average views

62.3K

median 6.2K

Likes per clip

4.4K

68 comments avg

Shares / saves

981 / 600

0.96% of viewers save

Posting rate

0.1 / wk

reach 93% of followers

Latest clips

13 collected

When they say “let’s split it” — @itsugar_official

4.9K0:09When they say “let’s split it” 47611

a girl’s gotta eat, right? 🍭✨ #offcampus #hockey #primevideo #candy #l — @itsugar_official

4.3K0:05a girl’s gotta eat, right? 🍭✨ #offcampus #hockey #primevideo #candy #lore 17341016

The @ZHC X @Warheads collab dropped and suddenly everyone's aura incre — @itsugar_official

8.5K0:10The @ZHC X @Warheads collab dropped and suddenly everyone's aura increased by 300%. ✨📈😮‍💨 #lifemaxxing #mogging #candy #21621421

It’s a @ZHC x @Warheads type of Summer! Now available at it.sugar.com — @itsugar_official

7.6K0:06It’s a @ZHC x @Warheads type of Summer! Now available at it.sugar.com and all IT’SUGAR stores #zhc #influencer #collabo10016312

everything is fine. we are fine 🤠 #plane #squishy #toys #airport #rare — @itsugar_official

16.6K0:10everything is fine. we are fine 🤠 #plane #squishy #toys #airport #rare2419116

our first...and last cake or fake attempt 🍰 #toys #cake #fake #plushie — @itsugar_official

3.4K0:11our first...and last cake or fake attempt 🍰 #toys #cake #fake #plushies 759211

Who would say no to a girl with candy?? 🍭 #plushies #stuffedanimals #t — @itsugar_official

2.3K0:11Who would say no to a girl with candy?? 🍭 #plushies #stuffedanimals #toys #candy #relationships 38512

Mini Squishy Dumpling — @itsugar_official

6.2K0:06Mini Squishy Dumpling 22006

Q1 Recap Candy Salad but it gets progressively worse [All of this is t — @itsugar_official

2.6K0:27Q1 Recap Candy Salad but it gets progressively worse [All of this is true]#candy #truamadumping #japanese #exotic #inter79218

should we expose the meeting 🫥🍬… #squishy #office #fidgettoy #toy — @itsugar_official

2K0:09should we expose the meeting 🫥🍬… #squishy #office #fidgettoy #toy 41118

You ever just… need to know @NeeDoh Official ??🤧✨✂️ #needoh #sensory # — @itsugar_official

9.4K0:35You ever just… need to know @NeeDoh Official ??🤧✨✂️ #needoh #sensory #asmr #fidgettoys #squishy146161615

Who’s in for a sweet treat and yap? 🍭🗣️ #itsugar #gummycandy #candytok — @itsugar_official

711.1K0:05Who’s in for a sweet treat and yap? 🍭🗣️ #itsugar #gummycandy #candytok #candytiktok #candyreview #brat #apple 55.4K78212.7K7.6K

You asked, we answered! Our Bulk Candy Mixes are now available online! — @itsugar_official

30.9K0:22You asked, we answered! Our Bulk Candy Mixes are now available online! 🍭💻 Order your favorite IT’SUGAR candies in a vari527111377

Engagement per clip

13 parsed clips · newest on the right · click a bar to open the clip peak: 9.7% ER

May 28May 21Jul 13

Date	Views	Likes	Comments	Shares	Saves	ER
Jul 13, 2026	4,876	47	6	1	1	1.11%
Jun 14, 2026	4,272	173	4	10	16	4.38%
Jun 10, 2026	8,541	216	21	4	21	2.82%
Jun 9, 2026	7,564	100	16	3	12	1.57%
Jun 9, 2026	16,600	241	9	1	16	1.51%
Jun 1, 2026	3,402	75	9	2	11	2.53%
May 21, 2026	2,259	38	5	1	2	1.95%
May 20, 2026	6,248	22	0	0	6	0.35%
May 13, 2026	2,574	79	2	1	8	3.19%
May 13, 2026	2,027	41	1	1	8	2.12%
Apr 9, 2026	9,387	146	16	16	15	1.90%
Aug 20, 2024	711,100	55,400	782	12,700	7,602	9.69%
May 28, 2024	30,900	527	11	13	77	1.78%