Kindness isn’t a campaign for us—it’s the core of everything we do at tarte. Since day one in 1999, I believed that when we lift up others, we all rise together 🫶 From our very first cruelty-free formulas, to our Heart to Tarte foundation, teacher wishlist program, Shape Your Future awards for female entrepreneurs, along with millions of dollars donated to 20+ organizations, giving back has always been part of our DNA. On World Kindness Day, I’m reflecting on the millions of acts—big and small—that make our community stronger. To every tartelette, creator, teacher, and woman who inspires us: thank you for helping us spread compassion, courage and connection. Here’s to more kindness, 💕 #KindSince99 #tartecosmetics
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