@isaiahmikhailIsaiah Mikhail

It’s all about aesthetics. Art Director, ESSENCE New York, New York ✉️ isaiah@isaiahmikhail.com

card updated Nov 11, 2026 · 16 clips parsed · following 419 · 235,000 likes total

Engagement16.25%above average

Account summary

@isaiahmikhail has 20,500 followers and 107 videos. Across the 16 parsed clips the average is 27,344 views and 4,226 likes. Engagement to views is 16.25%, which is above average for TikTok. On the newer half of the feed the response is falling (−2.06 pp). Posts roughly 0.4 times a week. An average clip reaches 133% of the follower count.

Followers

20.5K

+4.7K in period

Engagement

16.25%

−2.06 pp newer half

Average views

27.3K

median 2.8K

Likes per clip

4.2K

25 comments avg

Shares / saves

191 / 2.6K

9.69% of viewers save

Posting rate

0.4 / wk

reach 133% of followers

Latest clips

16 collected

This week’s creative direction and design roundup: a few visual worlds — @isaiahmikhail

17.3K2:16This week’s creative direction and design roundup: a few visual worlds worth studying, from Prada’ Holiday Campign to Co3.2K2296946

If I’m considering you for a creative director, art director, or desig — @isaiahmikhail

1.7K0:47If I’m considering you for a creative director, art director, or designer role, I need to quickly see: What you made. Wh2195376

Start by defining what you need built. Then look for vendors with expe — @isaiahmikhail

2.8K1:05Start by defining what you need built. Then look for vendors with experience in that kind of work, ask producers and des357814124

The way you move through the world shapes what you notice, the questio — @isaiahmikhail

1.4K1:09The way you move through the world shapes what you notice, the questions you ask, and the ideas you bring to a project. 64118

‘Independent Projects’ by Isaiah Mikhail on Substack ✍🏾 A creative jou — @isaiahmikhail

6K0:35‘Independent Projects’ by Isaiah Mikhail on Substack ✍🏾 A creative journal about the pursuit of creative excellence—expl5101719222

I’ve launched a Substack for those of you wanting to take an even deep — @isaiahmikhail

2K0:09I’ve launched a Substack for those of you wanting to take an even deeper dive into developing creative ✍🏾 Link in bio. I1645633

Experiential design and marketing isn’t only about what people feel in — @isaiahmikhail

3.8K0:47Experiential design and marketing isn’t only about what people feel in the room. It’s also about designing moments they’353527117

Creativity is a skill set. It’s how you turn an unclear problem into a — @isaiahmikhail

2.7K1:17Creativity is a skill set. It’s how you turn an unclear problem into a sharp idea, connect that idea to an audience, and3013283

Designing big experiences means more than a creating a big idea. They — @isaiahmikhail

1.6K1:33Designing big experiences means more than a creating a big idea. They need a system built to scale. Leading creative for902220

In experiential design and marketing, the idea is only part of the wor — @isaiahmikhail

15.2K0:54In experiential design and marketing, the idea is only part of the work. Your production partners and vendors help turn1.4K1270619

Experiential design and marketing comes with a lot of variables: the s — @isaiahmikhail

1.8K0:58Experiential design and marketing comes with a lot of variables: the space, the audience, the programming, the productio1943767

New York creatives. Searching for some good magazine shops and librari — @isaiahmikhail

5020:52New York creatives. Searching for some good magazine shops and libraries with a strong archive collection of print and p38316

What should the image communicate? What exactly are you borrowing from — @isaiahmikhail

2KWhat should the image communicate? What exactly are you borrowing from the reference? What needs to change when the fram26349202

The real work is understanding how to connect the business objective, — @isaiahmikhail

78.3KThe real work is understanding how to connect the business objective, audience insight and brand strategy to a concept p12K447589K

Come spend a day in my life on set as an Art Director for ESSENCE maga — @isaiahmikhail

18.7K1:11Come spend a day in my life on set as an Art Director for ESSENCE magazine, and get a real lesson in how creative teams 3.6K52102710

Creative direction isn’t about taste. It’s about systems. The differen — @isaiahmikhail

281.6KCreative direction isn’t about taste. It’s about systems. The difference between a designer and a Creative Director is o44.8K2181.9K30.1K

Engagement per clip

16 parsed clips · newest on the right · click a bar to open the clip peak: 20.0% ER

Feb 12Oct 13Oct 30

Date	Views	Likes	Comments	Shares	Saves	ER
Oct 30, 2026	17,300	3,223	22	96	946	19.31%
Oct 29, 2026	1,688	219	5	3	76	13.45%
Oct 28, 2026	2,797	357	8	14	124	13.55%
Oct 15, 2026	1,415	64	1	1	8	4.66%
Oct 13, 2026	6,031	510	17	19	222	9.05%
Oct 13, 2026	2,006	164	5	6	33	8.72%
Oct 13, 2026	3,800	353	5	27	117	10.13%
Oct 13, 2026	2,720	301	3	2	83	11.25%
Oct 12, 2026	1,611	90	2	2	20	5.83%
Oct 12, 2026	15,200	1,450	12	70	619	10.08%
Oct 11, 2026	1,798	194	3	7	67	11.35%
Oct 11, 2026	502	38	3	1	6	8.37%
Oct 11, 2026	2,033	263	4	9	202	13.58%
Sep 24, 2026	78,300	12,000	44	758	9,046	16.35%
Aug 31, 2026	18,700	3,595	52	102	710	20.05%
Feb 12, 2026	281,600	44,800	218	1,946	30,103	16.68%