@irnbruofficialIRN-BRU

Made in Scotland from Girders

card updated Sep 16, 2026 · 10 clips parsed · following 217 · 1,700,000 likes total

Engagement0.49%below typical

Account summary

@irnbruofficial has 188,400 followers and 418 videos. Across the 10 parsed clips the average is 452,620 views and 1,972 likes. Engagement to views is 0.49%, which is below typical for TikTok. On the newer half of the feed the response is holding steady (−0.23 pp). Posts roughly 4.1 times a week. An average clip reaches 240% of the follower count.

Followers

188.4K

+2.6K in period

Engagement

0.49%

−0.23 pp newer half

Average views

452.6K

median 400.9K

Likes per clip

46 comments avg

Shares / saves

219 / 176

0.04% of viewers save

Posting rate

4.1 / wk

reach 240% of followers

Latest clips

10 collected

What happens in Mexico, stays in Mexico… unless, you’ve got the girder — @irnbruofficial

200.7K0:53What happens in Mexico, stays in Mexico… unless, you’ve got the girders to take our lie detector.7298641

Before CGI, clever props did the heavy lifting in our ads – like this — @irnbruofficial

919.8K0:32Before CGI, clever props did the heavy lifting in our ads – like this old-school spot from 1985 featuring a STRONG lead 2.6K38239226

Chillest ride in EdinBRU #IRNBRUTRAM — @irnbruofficial

4.4K0:15Chillest ride in EdinBRU #IRNBRUTRAM351322422

Bat Signal? Glasgow runs on the BRU Signal 🧡🦇 Will we make the final e — @irnbruofficial

3KBat Signal? Glasgow runs on the BRU Signal 🧡🦇 Will we make the final edit 👀 📷: @GroundlandMEDIA 285322920

See if Dexter's got the girders for our Lie Detector. Lewis Capaldi, y — @irnbruofficial

414.7K1:26See if Dexter's got the girders for our Lie Detector. Lewis Capaldi, you might want to watch this for safety reasons.928281397

Are we sad about turning 125? Nah… with an IRN-BRU in hand, the world — @irnbruofficial

936.5K0:42Are we sad about turning 125? Nah… with an IRN-BRU in hand, the world can seem a happier, more colourful place. As this 6.7K1071.3K645

Jodie has secrets. And her boyfriend has questions. But have they got — @irnbruofficial

456.9K1:41Jodie has secrets. And her boyfriend has questions. But have they got the Girders to take on our lie detector?1.1K4330112

Got a secret to spill? 👀 The Girder of Truth is back! Where should we — @irnbruofficial

387.1K1:00Got a secret to spill? 👀 The Girder of Truth is back! Where should we go next? 🧡1.6K3625146

Lil Bru jumped onto the scales so we can find out exactly how many can — @irnbruofficial

3K0:54Lil Bru jumped onto the scales so we can find out exactly how many cans of IRN-BRU he weighs... 👀179262314

It’s back to the 1980s for our next 125th BRU birthday re-run. When ‘M — @irnbruofficial

1.2M1:04It’s back to the 1980s for our next 125th BRU birthday re-run. When ‘Made in Scotland. From Girders’ was given a rock ma5.2K111522441

Engagement per clip

10 parsed clips · newest on the right · click a bar to open the clip peak: 11.4% ER

Aug 17Aug 26Sep 3

Date	Views	Likes	Comments	Shares	Saves	ER
Sep 3, 2026	200,700	729	8	6	41	0.37%
Aug 31, 2026	919,800	2,560	38	239	226	0.31%
Aug 28, 2026	4,436	351	32	24	22	9.17%
Aug 28, 2026	3,048	285	32	29	20	11.35%
Aug 26, 2026	414,700	928	28	13	97	0.23%
Aug 24, 2026	936,500	6,722	107	1,276	645	0.87%
Aug 21, 2026	456,900	1,143	43	30	112	0.27%
Aug 20, 2026	387,100	1,626	36	25	146	0.44%
Aug 19, 2026	3,015	179	26	23	14	7.56%
Aug 17, 2026	1,200,000	5,197	111	522	441	0.49%