@iliabeautyILIA Beauty

Makeup that makes your skin better™ Shop Holidays in Bloom ⬇️

card updated Oct 15, 2026 · 10 clips parsed · following 325 · 1,800,000 likes total

Engagement0.96%below typical

Account summary

@iliabeauty has 248,500 followers and 1,933 videos. Across the 10 parsed clips the average is 16,420 views and 128 likes. Engagement to views is 0.96%, which is below typical for TikTok. On the newer half of the feed the response is falling (−12.77 pp). Posts roughly 8.6 times a week. An average clip reaches 7% of the follower count.

Followers

248.5K

+2.1K in period

Engagement

0.96%

−12.77 pp newer half

Average views

16.4K

median 1.1K

Likes per clip

128

24 comments avg

Shares / saves

6 / 13

0.08% of viewers save

Posting rate

8.6 / wk

reach 7% of followers

Latest clips

10 collected

Two NEW shades of Overglaze Hydrating Lip Gloss. Motif - a honey brown — @iliabeauty

6981:12Two NEW shades of Overglaze Hydrating Lip Gloss. Motif - a honey brown 🍯 Gallery - a soft berry 🍓 #tiktokshopfinds #tik501414

Two. NEW. Shades. Meet the latest ceramics-inspired additions to the O — @iliabeauty

5240:17Two. NEW. Shades. Meet the latest ceramics-inspired additions to the Overglaze Hydrating Lip Gloss lineup. Motif—a honey541004

Tomorrow. Only at ILIAbeauty.com and TikTok Shop. #iliabeauty #lipglos — @iliabeauty

9440:09Tomorrow. Only at ILIAbeauty.com and TikTok Shop. #iliabeauty #lipgloss #tiktokshopexclusive #fallmakeup #newlaunch 73702

Coming this week-two NEW additions to the Overglaze Hydrating Lip Glos — @iliabeauty

155.1KComing this week-two NEW additions to the Overglaze Hydrating Lip Gloss lineup. Exclusively at ILIABeauty.com and TikTok46681647

The inspiration can come from anywhere. Two NEW shades of Overglaze Hy — @iliabeauty

1.3K0:06The inspiration can come from anywhere. Two NEW shades of Overglaze Hydrating Lip Gloss arrive next week-exclusively at 1181042

Crown Affair x ILIA. A perfect pairing? Smooth, hydrated hair + long, — @iliabeauty

1.2K0:10Crown Affair x ILIA. A perfect pairing? Smooth, hydrated hair + long, lifted lashes. We’ve teamed up to gift the best of79624

1.3K0:28GIVEAWAY ✨ Enter for a chance to win a limited edition PR mailer with every Thru Line Waterproof Eyeliner shade + $1,0001981561642

The full lineup → the final look. #iliabeauty #cleanbeauty #flipthecam — @iliabeauty

1K0:05The full lineup → the final look. #iliabeauty #cleanbeauty #flipthecamera 989410

ILIA 101. How to find your perfect shade? How to stop concealer from c — @iliabeauty

1.1K1:35ILIA 101. How to find your perfect shade? How to stop concealer from creasing? Our Product Development Director Tamerri 8513109

In this economy? In this heat? We need makeup that can lock in. #clean — @iliabeauty

1.1K0:06In this economy? In this heat? We need makeup that can lock in. #cleanbeauty #5thingsworththemoney #iliabeauty 64937

Engagement per clip

10 parsed clips · newest on the right · click a bar to open the clip peak: 27.5% ER

Aug 24Aug 29Sep 1

Date	Views	Likes	Comments	Shares	Saves	ER
Sep 1, 2026	698	50	14	1	4	9.31%
Sep 1, 2026	524	54	10	0	4	12.21%
Aug 31, 2026	944	73	7	0	2	8.47%
Aug 30, 2026	155,100	466	8	16	47	0.32%
Aug 29, 2026	1,277	118	10	4	2	10.34%
Aug 28, 2026	1,153	79	6	2	4	7.55%
Aug 27, 2026	1,347	198	156	16	42	27.47%
Aug 26, 2026	1,017	98	9	4	10	10.91%
Aug 25, 2026	1,073	85	13	10	9	10.07%
Aug 24, 2026	1,070	64	9	3	7	7.10%