@howtobearedheadHow to be a Redhead

🔥 The redhead brand 🛒 Shop with us 🦈 As Seen on SHARK TANK 🏆 Allure Nom: Best Indie Brand 👩‍🦰👨‍🦰 Become a Brand Ambassador ⬇️

card updated Oct 16, 2026 · 13 clips parsed · following 741 · 3,000,000 likes total

Open on TikTok ↗

Engagement1.53%below typical

Account summary

@howtobearedhead has 96,500 followers and 2,133 videos. Across the 13 parsed clips the average is 495,974 views and 6,902 likes. Engagement to views is 1.53%, which is below typical for TikTok. On the newer half of the feed the response is rising (+2.19 pp). Posts roughly 0.1 times a week. An average clip reaches 514% of the follower count.

Followers

96.5K

+1.1K in period

Engagement

1.53%

+2.19 pp newer half

Average views

496K

median 1.7K

Likes per clip

6.9K

134 comments avg

Shares / saves

562 / 249

0.05% of viewers save

Posting rate

0.1 / wk

reach 514% of followers

Latest clips

13 collected

Did we forget to mention? 🧡 Redhead beauty is officially on @Ulta Beau — @howtobearedhead

8270:07Did we forget to mention? 🧡 Redhead beauty is officially on @Ulta Beauty (online) A moment 15 years in the making 👀 #ul20011

It's a full-time job 🤣 #redheads #redhair #sunscreen #relatable — @howtobearedhead

8630:06It's a full-time job 🤣 #redheads #redhair #sunscreen #relatable 58452

A few months ago, we were quietly preparing for this big moment! Every — @howtobearedhead

4520:10A few months ago, we were quietly preparing for this big moment! Every bottle, every label, every detail had to be read16512

👩‍🦰👨‍🦰 #redheads #truth #redhair — @howtobearedhead

896👩‍🦰👨‍🦰 #redheads #truth #redhair 49021

Red hair deserves shampoo made for it 👩‍🦰👨‍🦰❤️ We have loved seeing yo — @howtobearedhead

2K0:18Red hair deserves shampoo made for it 👩‍🦰👨‍🦰❤️ We have loved seeing your before/after photos. Keep em' coming! #tiktok18422

Turns out redheads weren’t too niche. We were just overlooked. Now we’ — @howtobearedhead

2130:04Turns out redheads weren’t too niche. We were just overlooked. Now we’re on Ulta.com 👩‍🦰👨‍🦰👏 #redheads #gingertok #ult10021

The shades you loved. The formula we knew could be better. #FinallyHav — @howtobearedhead

1.7K0:09The shades you loved. The formula we knew could be better. #FinallyHaveLashes in Perfectly Auburn + Perfectly Chestnut i32256

Our Ulta bag spilled… and it looks a little different when you’re a #r — @howtobearedhead

1.4K0:06Our Ulta bag spilled… and it looks a little different when you’re a #redhead 👀🧡 How to be a Redhead is officially at @Ul49047

Redhead shampoo, but make it satisfying 👩‍🦰👨‍🦰✨ Finally Glossy for shi — @howtobearedhead

1.8K0:06Redhead shampoo, but make it satisfying 👩‍🦰👨‍🦰✨ Finally Glossy for shine + Finally Vibrant for a boost of red tones. Two12012

Did you get all 6 points?? Have you heard ALL OF THIS on a date? #part — @howtobearedhead

22.8K1:00Did you get all 6 points?? Have you heard ALL OF THIS on a date? #part5 #howredheadareyou760427948

Scroll to see our 5-star 🌟 reviews! And now, Chestnut + Auburn mascara — @howtobearedhead

3.9KScroll to see our 5-star 🌟 reviews! And now, Chestnut + Auburn mascara are back this fall 🍁 If you know, you know — and 614126

Redhead energy only. We're building something special and you could be — @howtobearedhead

610.8K0:06Redhead energy only. We're building something special and you could be part of it 🔥 Apply now! 👨‍🦰👩‍🦰 Tap link in bio & 5.9K1.2K3.2K619

“Hi Sharks!” 📢 When the Shark Tank sound is trending & you actually wa — @howtobearedhead

5.8M1:18“Hi Sharks!” 📢 When the Shark Tank sound is trending & you actually walked the tank in hot pink jumpsuits! This is the f82.7K5254K2.5K

Engagement per clip

13 parsed clips · newest on the right · click a bar to open the clip peak: 7.8% ER

Mar 30Aug 29Sep 1

Date	Views	Likes	Comments	Shares	Saves	ER
Sep 1, 2026	827	20	0	1	1	2.54%
Sep 1, 2026	863	58	4	5	2	7.76%
Aug 31, 2026	452	16	5	1	2	4.87%
Aug 31, 2026	896	49	0	2	1	5.69%
Aug 30, 2026	2,039	18	4	2	2	1.18%
Aug 30, 2026	213	10	0	2	1	5.63%
Aug 29, 2026	1,693	32	2	5	6	2.30%
Aug 29, 2026	1,415	49	0	4	7	3.75%
Aug 28, 2026	1,753	12	0	1	2	0.74%
Aug 28, 2026	22,800	760	42	79	48	3.86%
Aug 11, 2026	3,910	61	4	12	6	1.97%
Aug 5, 2025	610,800	5,940	1,157	3,234	619	1.69%
Mar 30, 2024	5,800,000	82,700	525	3,954	2,546	1.50%