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@hm — TikTok avatar

@hmH&M

Serving since 1947

card updated Oct 17, 2026 · 16 clips parsed · following 113 · 18,800,000 likes total

Open on TikTok ↗
Engagement0.62%below typical

Account summary

@hm has 1,500,000 followers and 961 videos. Across the 16 parsed clips the average is 5,238,525 views and 32,438 likes. Engagement to views is 0.62%, which is below typical for TikTok. On the newer half of the feed the response is holding steady (+0.11 pp). Posts roughly 2.8 times a week. An average clip reaches 349% of the follower count.

Followers
1.5M
+100K in period
Engagement
0.62%
+0.11 pp newer half
Average views
5.2M
median 3.2M
Likes per clip
32.4K
120 comments avg
Shares / saves
147 / 887
0.02% of viewers save
Posting rate
2.8 / wk
reach 349% of followers

Latest clips

16 collected
London Fashion Week, we're back - and we've got tea. Join us live behi — @hm1.2M0:24London Fashion Week, we're back - and we've got tea.   Join us live behind the scenes on H&M's Instagram, Sep 17, 7PM Lo1.5K2014117who wore it better? @riz @Aly Meghani — @hm4.5M1:15who wore it better? @riz @Aly Meghani 43.8K230741.5K🐅🦒🦓 — @hm22.5K0:14🐅🦒🦓208161215& just got a new fit @Vera Gundlach — @hm12.7M0:15& just got a new fit @Vera Gundlach 194.6K7613975.4KIntroducing: Elie Saab H&M. Red carpet darling goes everyday icon. Spa — @hm109.7K0:20Introducing: Elie Saab H&M.   Red carpet darling goes everyday icon. Spanning tailoring and accessories, the collection 2.4K31782267Intrusive thoughts: Paris Edition @niane. — @hm684.2K0:45Intrusive thoughts: Paris Edition @niane. 3.9K3927115“onlee avelahbluh in zi online staure” - Angelique (Launching 3 Septem — @hm15.2M0:49“onlee avelahbluh in zi online staure” - Angelique (Launching 3 September, Online Only) 16.8K272323614i’m only worried about impressing me @elvie🧝🏾‍♀️ — @hm6M0:20i’m only worried about impressing me @elvie🧝🏾‍♀️ 10.1K3421170It’s the season @lyricmariahheard — @hm2.1M0:14It’s the season @lyricmariahheard 23.5K2526453Opening credits behaviour tbh @Vera Gundlach — @hm3.7M0:14Opening credits behaviour tbh @Vera Gundlach 17K5833605You never know what the day may bring — @hm2.5M0:14You never know what the day may bring 8.4K1563227I’ll probably still end up being late — @hm8.6M0:09I’ll probably still end up being late 71.2K952971.4KSuave-maxxing — @hm8.6M0:08Suave-maxxing9.3K9054993sound on so I know you’re getting the shot @Stella ✔️ — @hm12.5M0:09sound on so I know you’re getting the shot @Stella ✔️ 109.5K1681421.6KWARDROBE.NYC H&M is out now. — @hm2.8M0:08WARDROBE.NYC H&M is out now.2.7K3546184WARDROBE.NYC H&M as seen on @Ilirida krasniqi Launching 6 August — @hm2.6M0:15WARDROBE.NYC H&M as seen on @Ilirida krasniqi Launching 6 August4.1K3738597

Engagement per clip

16 parsed clips · newest on the right · click a bar to open the clip peak: 2.9% ER
Aug 5Aug 28Sep 14

Profile completeness

6/6

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picked by the author
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