The fast fashion industry is shameless, and it’s really sad how normal this has become… I’ve done two knit collections with Skappel, a small Norwegian knit brand, and I’m speechless and proud of how much bigger it all turned out than I expected. My goal with this project was to inspire you to invest in high-quality garments that last and can even be passed down through generations. Inspired by my grandmas old colorful sweaters from the 80s that I use today 💓 So, it feels very ironic that massive fast fashion brands as Shein and Primark are copying something so “fragile” and authentic, and even using my photos to promote it (Shein). While it may seem like this is just how business works nowadays, it doesn’t have to be this way. I find hope in the fact that more people are becoming aware of what they buy, where it comes from, and how it’s made. And I really, really hope this trend continues. We have the power to shape the fashion industry as consumers, and that power lies in the choices we make when we buy things and clothes. The best we can do is to continue offering good alternatives and inspire each other to check what the clothes we buy are actually made of and how they are produced, not just check the price and head to the checkout. I’d LOVE to hear your thoughts on this ❤️
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