@halfmagicbeautyHalf Magic by Donni Davy

Wear your heart on your face™️ By EUPHORIA’s head makeup artist DONNI DAVY & A24

card updated Oct 17, 2026 · 10 clips parsed · following 284 · 1,400,000 likes total

Engagement18.17%above average

Account summary

@halfmagicbeauty has 151,300 followers and 1,241 videos. Across the 10 parsed clips the average is 9,106 views and 1,629 likes. Engagement to views is 18.17%, which is above average for TikTok. On the newer half of the feed the response is rising (+7.22 pp). Posts roughly 5.9 times a week. An average clip reaches 6% of the follower count.

Followers

151.3K

+2K in period

Engagement

18.17%

+7.22 pp newer half

Average views

9.1K

median 1.7K

Likes per clip

1.6K

13 comments avg

Shares / saves

13 / 157

1.72% of viewers save

Posting rate

5.9 / wk

reach 6% of followers

Latest clips

10 collected

You can never have too many VELVET FLIKS🪄 What shades of VELVET FLIK a — @halfmagicbeauty

9600:07You can never have too many VELVET FLIKS🪄 What shades of VELVET FLIK are you picking up at your local @Ulta Beauty? ⭐️80556

Everybody get more whimsical right now!!✨ Don’t just gem up items… try — @halfmagicbeauty

7590:14Everybody get more whimsical right now!!✨ Don’t just gem up items… trying adding Gems to your eyes🪄 Our FACE GEMS have84512

Unconventional ways to use our FACE GEMS…. Stud eyebrows🤩⛓️ How do you — @halfmagicbeauty

1.5K0:10Unconventional ways to use our FACE GEMS…. Stud eyebrows🤩⛓️ How do you like to wear FACE GEMS??👀 #halfmagicbeauty #faceg14013110

Pixie Problems = the good kind of problem to have. This icy lavender w — @halfmagicbeauty

2K0:20Pixie Problems = the good kind of problem to have. This icy lavender with pink + silver pearls is the perfect shade to r1486116

Emotionally attached to VELVET FLIK in Scene Snatcher...🖤 #halfmagicbe — @halfmagicbeauty

62.6K0:19Emotionally attached to VELVET FLIK in Scene Snatcher...🖤 #halfmagicbeauty #velvetflik #fyp #graphiceyeliner #eyeliner 13K3756845

EYEMAXXING doesn’t have to be complicated…. @KEVLIE shows us how to EY — @halfmagicbeauty

1.7K1:54EYEMAXXING doesn’t have to be complicated…. @KEVLIE shows us how to EYEMAXX with just two products ✨ #halfmagicbeauty 1176216

Run to your local @Ulta Beauty to pick up VELVET FLIK if you want an e — @halfmagicbeauty

1.8K0:24Run to your local @Ulta Beauty to pick up VELVET FLIK if you want an eyeliner that ACTUALLY survives the day🪄 📸 @🌸 Blus61838

Turn up your eyeliner game and try attempting a double wing 🪽 VELVET F — @halfmagicbeauty

16.4K0:19Turn up your eyeliner game and try attempting a double wing 🪽 VELVET FLIK makes graphic eyeliner easier than ever, with2.5K4359641

VELVET FLIK is quite literally that gurl🤩 ⭐️16-hour Waterline + Lashli — @halfmagicbeauty

1.8K0:37VELVET FLIK is quite literally that gurl🤩 ⭐️16-hour Waterline + Lashline wear ⭐️Velvety smooth, rich color ⭐️Slim almo1163119

Did you already bedazzle your products? Ready to take the next step? 👀 — @halfmagicbeauty

1.5K0:10Did you already bedazzle your products? Ready to take the next step? 👀Try Bedazzling your eyes to add just a little extr40415

Engagement per clip

10 parsed clips · newest on the right · click a bar to open the clip peak: 20.9% ER

Aug 20Aug 27Sep 1

Date	Views	Likes	Comments	Shares	Saves	ER
Sep 1, 2026	960	80	5	5	6	9.38%
Aug 31, 2026	759	84	5	1	2	11.86%
Aug 29, 2026	1,498	140	13	1	10	10.28%
Aug 27, 2026	2,043	148	6	1	16	7.59%
Aug 27, 2026	62,600	13,000	37	56	845	20.92%
Aug 25, 2026	1,710	117	6	2	16	7.31%
Aug 24, 2026	1,828	61	8	3	8	3.94%
Aug 22, 2026	16,400	2,503	43	59	641	15.88%
Aug 21, 2026	1,783	116	3	1	19	6.73%
Aug 20, 2026	1,474	40	4	1	5	3.05%