@goopGoop

in pursuit of beauty, style, wellness, and the ideas that expand how we live.

card updated Oct 12, 2026 · 20 clips parsed · following 1 · 2,800,000 likes total

Engagement2.46%below typical

Account summary

@goop has 220,100 followers and 834 videos. Across the 20 parsed clips the average is 9,919 views and 230 likes. Engagement to views is 2.46%, which is below typical for TikTok. On the newer half of the feed the response is rising (+3.23 pp). Posts roughly 1.7 times a week. An average clip reaches 5% of the follower count.

Followers

220.1K

+300 in period

Engagement

2.46%

+3.23 pp newer half

Average views

9.9K

median 3.4K

Likes per clip

230

6 comments avg

Shares / saves

8 / 20

0.2% of viewers save

Posting rate

1.7 / wk

reach 5% of followers

Latest clips

20 collected

last call for a skin care restock. from goop beauty’s lift + depuff ey — @goop

3.1K1:28last call for a skin care restock. from goop beauty’s lift + depuff eye masks to hydrate and firm to the 15% glycolic ac863111

the signature ritual kit brings together four of gwyneth’s goop beauty — @goop

634the signature ritual kit brings together four of gwyneth’s goop beauty favorites: a deep-cleaning foaming cleanser, inst5110

your goop beauty routine, wherever you go. the new signature ritual co — @goop

3760:38your goop beauty routine, wherever you go. the new signature ritual collection brings four of our favorites together in 8011

it’s GP’s birthday, and we brought the cake. to celebrate, we’re launc — @goop

6.8K0:20it’s GP’s birthday, and we brought the cake. to celebrate, we’re launching the new goop beauty signature ritual collecti148848

some beauty favorites simply can’t be left behind. @Gwyneth Paltrow ta — @goop

4.1K1:19some beauty favorites simply can’t be left behind. @Gwyneth Paltrow talks us through the goop beauty essentials that cam3265616

back in the city with GWYN. last weekend, we brought some of our chice — @goop

12.5K2:12back in the city with GWYN. last weekend, we brought some of our chicest friends together during nyfw to celebrate the f616112167

“you have to have a little bit of amnesia to failure.” for @benny blan — @goop

32.7K0:45“you have to have a little bit of amnesia to failure.” for @benny blanco , failure isn’t the exception to the creative p1.4K1999137

live from los angeles: an evening with @Gwyneth Paltrow @benny blanco — @goop

1.8K0:23live from los angeles: an evening with @Gwyneth Paltrow @benny blanco a podcast conversation that covered everything f78312

a glimpse behind the scenes of fall gwyn 2026, where sharp tailoring, — @goop

7.5K0:49a glimpse behind the scenes of fall gwyn 2026, where sharp tailoring, hero knits, and polished separates set the tone fo27618521

the labor day sale is here, and naturally, we’re starting with the isl — @goop

23.6K1:02the labor day sale is here, and naturally, we’re starting with the isla cardigan. soft italian wool-cashmere, a cozy rou64927448

a very good day to restock your cleanser. daily detox foaming cleanser — @goop

5970:27a very good day to restock your cleanser. daily detox foaming cleanser leaves skin feeling deeply clean, soft, and refre18200

a morning routine made for radiant, summer skin. cleanse with daily de — @goop

4750:43a morning routine made for radiant, summer skin. cleanse with daily detox foaming cleanser, brighten with 20% vitamin c+8001

turning an everyday shower into a grounding ritual. sarah lathers up w — @goop

2K0:41turning an everyday shower into a grounding ritual. sarah lathers up with our black pepper + ginger grounding body wash 26123

two steps. one powerful peptide pairing. the youth-boost duo targets k — @goop

1.5K0:38two steps. one powerful peptide pairing. the youth-boost duo targets key signs of premature aging while supporting smoot17000

what we’re carrying into late summer: a clean, plant-based formula. a — @goop

1.5K0:07what we’re carrying into late summer: a clean, plant-based formula. a rich, luxurious lather. a warm, grounding scent. d22001

"it takes a small, mundane moment and transforms it into a gorgeous ri — @goop

19.4K0:26"it takes a small, mundane moment and transforms it into a gorgeous ritual." — gwyneth warm, slightly spicy, and just sw853415

the less-is-more makeup routine we're wearing all summer long. from lo — @goop

2.6K0:53the less-is-more makeup routine we're wearing all summer long. from long beach days to sunset dinners, these are the ess25003

if anyone could make us want to eat our body wash, it’s @Nara Smith #g — @goop

3.8K0:41if anyone could make us want to eat our body wash, it’s @Nara Smith #goop #goopbeauty #narasmith 88335

the making of black pepper + ginger grounding body wash. from the insp — @goop

44.8K1:10the making of black pepper + ginger grounding body wash. from the inspiration behind the scent to the ingredients and te5450748

meet black pepper + ginger grounding body wash. this invigorating bota — @goop

28.7K0:15meet black pepper + ginger grounding body wash. this invigorating botanical gel body wash transforms your daily shower i1216612

Engagement per clip

20 parsed clips · newest on the right · click a bar to open the clip peak: 8.3% ER

Jul 19Sep 6Oct 7

Date	Views	Likes	Comments	Shares	Saves	ER
Oct 7, 2026	3,094	86	3	1	11	2.91%
Oct 3, 2026	634	5	1	1	0	1.10%
Oct 3, 2026	376	8	0	1	1	2.39%
Sep 27, 2026	6,820	148	8	4	8	2.35%
Sep 23, 2026	4,066	326	5	6	16	8.29%
Sep 17, 2026	12,500	616	11	21	67	5.18%
Sep 17, 2026	32,700	1,450	19	99	137	4.80%
Sep 14, 2026	1,757	78	3	1	2	4.67%
Sep 12, 2026	7,473	276	18	5	21	4.00%
Sep 6, 2026	23,600	649	27	4	48	2.88%
Sep 2, 2026	597	18	2	0	0	3.35%
Sep 1, 2026	475	8	0	0	1	1.68%
Aug 16, 2026	1,996	26	1	2	3	1.45%
Aug 15, 2026	1,481	17	0	0	0	1.15%
Aug 15, 2026	1,501	22	0	0	1	1.47%
Jul 28, 2026	19,400	85	3	4	15	0.47%
Jul 23, 2026	2,614	25	0	0	3	0.96%
Jul 23, 2026	3,789	88	3	3	5	2.48%
Jul 21, 2026	44,800	545	0	7	48	1.23%
Jul 19, 2026	28,700	121	6	6	12	0.46%