@essenceessence

We love Black women deeply since 1970. #ESSENCE

card updated Oct 17, 2026 · 10 clips parsed · following 59 · 13,700,000 likes total

Engagement0.05%below typical

Account summary

@essence has 603,200 followers and 1,462 videos. Across the 10 parsed clips the average is 741,588 views and 383 likes. Engagement to views is 0.05%, which is below typical for TikTok. On the newer half of the feed the response is falling (−3.13 pp). Posts roughly 2.0 times a week. An average clip reaches 123% of the follower count.

Followers

603.2K

+2.3K in period

Engagement

0.05%

−3.13 pp newer half

Average views

741.6K

median 1.8K

Likes per clip

383

5 comments avg

Shares / saves

9 / 24

0.0% of viewers save

Posting rate

2.0 / wk

reach 123% of followers

Latest clips

10 collected

9971:01Black Heart Association brought free, life-saving heart screenings to ESSENCE Festival of Culture. As part of ESSENCE’s44244

The kind of friendship that reminds you to keep betting on yourself. # — @essence

2.4K1:24The kind of friendship that reminds you to keep betting on yourself. #ad Normani and Ryan Destiny talk sisterhood, resil82547

2.2K1:36Salt caves, hot springs, a hike, and a little self-love. Presented by ESSENCE and smartwater®. Come along with @Akili Ki108577

ESSENCE Fest isn’t just about the music. It’s a chance to step away fr — @essence

3.7M0:16ESSENCE Fest isn’t just about the music. It’s a chance to step away from emails and invoices and into a space of expans1.9K946105

Music and fashion. It’s hard to imagine one without the other. Their i — @essence

3.7M0:15Music and fashion. It’s hard to imagine one without the other. Their influence flows back and forth. And for these t1.4K1819103

Healing begins in community. Through ESSENCE Festival of Culture’s Cre — @essence

1.2K1:29Healing begins in community. Through ESSENCE Festival of Culture’s Create to Heal initiative, we partnered with the Ash28101

Before the winners make it to your vanity, there’s a little movie magi — @essence

1.5K0:52Before the winners make it to your vanity, there’s a little movie magic. Go behind the scenes of our 2026 ESSENCE Beaut42421

Healthy hair starts with understanding your texture. Celebrity stylist — @essence

5.5K2:42Healthy hair starts with understanding your texture. Celebrity stylist Tippi Shorter breaks down why every consultation167136

POV: You thought you were getting your hair done... but left with a wh — @essence

1K3:16POV: You thought you were getting your hair done... but left with a whole new perspective. @Ms Kristine sits down with c49313

Family recipes > everything. ❤️ #sponsored Sonja Norwood and her mom a — @essence

1.1K2:51Family recipes > everything. ❤️ #sponsored Sonja Norwood and her mom are serving New Orleans flavor, family traditions, 24112

Engagement per clip

10 parsed clips · newest on the right · click a bar to open the clip peak: 5.5% ER

Jul 23Jul 30Aug 27

Date	Views	Likes	Comments	Shares	Saves	ER
Aug 27, 2026	997	44	2	4	4	5.02%
Aug 10, 2026	2,397	82	5	4	7	3.80%
Aug 3, 2026	2,183	108	5	7	7	5.50%
Jul 31, 2026	3,700,000	1,931	9	46	105	0.05%
Jul 30, 2026	3,700,000	1,351	18	19	103	0.04%
Jul 30, 2026	1,156	28	1	0	1	2.51%
Jul 27, 2026	1,503	42	4	2	1	3.19%
Jul 24, 2026	5,541	167	1	3	6	3.09%
Jul 23, 2026	1,027	49	3	1	3	5.16%
Jul 23, 2026	1,072	24	1	1	2	2.43%