TokGauge — @ericareitman Erica Reitman.
@ericareitman has 70,300 followers and 704 videos.
Across the 13 parsed clips the average is 43,859 views and 3,827 likes.
Engagement to views is 9.09%, which is above average for TikTok.
On the newer half of the feed the response is falling (−1.67 pp).
An average clip reaches 62% of the follower count.
I build cult brands for grown-up cool girls.
Because "professional lady biz owner" is not the vibe.