@em.cosmeticsEM Cosmetics by Michelle Phan
Beauty essentials by Michelle Phan ๐ซ
Engagement0.92%below typical
Account summary
@em.cosmetics has 64,000 followers and 1,218 videos. Across the 9 parsed clips the average is 74,189 views and 658 likes. Engagement to views is 0.92%, which is below typical for TikTok. On the newer half of the feed the response is rising (+0.8 pp). Posts roughly 0.3 times a week. An average clip reaches 116% of the follower count.
Followers
64K
history is still being collected
Engagement
0.92%
+0.8 pp newer half
Average views
74.2K
median 42.9K
Likes per clip
658
14 comments avg
Shares / saves
9 / 35
0.05% of viewers save
Posting rate
0.3 / wk
reach 116% of followers
Engagement per clip
9 parsed clips ยท newest on the right ยท click a bar to open the clip peak: 5.7% ERApr 4Nov 21Nov 28
| Date | Views | Likes | Comments | Shares | Saves | ER |
|---|---|---|---|---|---|---|
| Nov 28, 2025 | 50,500 | 1,002 | 11 | 3 | 24 | 2.01% |
| Nov 22, 2025 | 11,400 | 107 | 0 | 6 | 14 | 0.99% |
| Nov 22, 2025 | 15,200 | 181 | 5 | 8 | 40 | 1.28% |
| Nov 22, 2025 | 11,500 | 88 | 6 | 6 | 12 | 0.87% |
| Nov 21, 2025 | 268,500 | 681 | 9 | 7 | 52 | 0.26% |
| Nov 21, 2025 | 128,000 | 727 | 2 | 9 | 39 | 0.58% |
| Nov 21, 2025 | 97,200 | 455 | 5 | 5 | 12 | 0.48% |
| Nov 20, 2025 | 42,500 | 364 | 4 | 2 | 13 | 0.87% |
| Apr 4, 2025 | 42,900 | 2,315 | 84 | 35 | 108 | 5.67% |
Profile completeness
6/6
- Avatar
- Display name
- Bio
- Verified
- Public profile
- Has videos
Latest clips
9 collected
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