tokgauge
EN
EnglishEspañolPortuguêsFrançaisDeutschItalianoBahasa IndonesiaTürkçeРусскийไทย
@em.cosmetics — TikTok avatar

@em.cosmeticsEM Cosmetics by Michelle Phan

Beauty essentials by Michelle Phan 💫

card updated Oct 19, 2026 · 9 clips parsed · following 488 · 708,200 likes total

Open on TikTok ↗
Engagement0.92%below typical

Account summary

@em.cosmetics has 63,800 followers and 1,218 videos. Across the 9 parsed clips the average is 74,189 views and 658 likes. Engagement to views is 0.92%, which is below typical for TikTok. On the newer half of the feed the response is rising (+0.8 pp). Posts roughly 0.3 times a week. An average clip reaches 116% of the follower count.

Followers
63.8K
−200 in period
Engagement
0.92%
+0.8 pp newer half
Average views
74.2K
median 42.9K
Likes per clip
658
14 comments avg
Shares / saves
9 / 35
0.05% of viewers save
Posting rate
0.3 / wk
reach 116% of followers

Latest clips

9 collected
at least the whole EM team is here …🥲 wishing you all a wonderful Than — @em.cosmetics50.5K0:14at least the whole EM team is here …🥲 wishing you all a wonderful Thanksgiving 💫💕1K11324Tune into today’s live for amazing sales and deals (11/21) - transform — @em.cosmetics11.4K0:36Tune into today’s live for amazing sales and deals (11/21) - transform your face into a REAL LIFE BEAUTY FILTER #emcosm1070614LIP TINT - BIGGEST SALE OF THE YEAR - JOIN TODAY’S (11/21) LIVE #black — @em.cosmetics15.2K0:40LIP TINT - BIGGEST SALE OF THE YEAR - JOIN TODAY’S (11/21) LIVE #blackfriday #sales #emcosmetics 1815840BLACK FRIDAY SALE IS NOW LIVE EARLY - Portrait Mode Powder #tiktoklive — @em.cosmetics11.5K0:26BLACK FRIDAY SALE IS NOW LIVE EARLY - Portrait Mode Powder #tiktoklive #live #blackfriday #sales 886612BLACK FRIDAY LIVE NOW! - BIGGEST SALES OF THE YEAR! #live #tiktoklive — @em.cosmetics268.5K0:18BLACK FRIDAY LIVE NOW! - BIGGEST SALES OF THE YEAR! #live #tiktoklive #emcosmetics #michellephan 6819752To win, RSVP 🔔 to enter 👇 — @em.cosmetics128K0:21To win, RSVP 🔔 to enter 👇7272939ONE HOUR LEFT! Until we go LIVE with the craziest deals you will ever — @em.cosmetics97.2K0:09ONE HOUR LEFT! Until we go LIVE with the craziest deals you will ever see for Black Friday shopping 🖤🖤🖤🖤 #bfcm #blackfri4555512now that I have you here… be sure to RSVP for our show this Friday ! — @em.cosmetics42.5K0:05now that I have you here… be sure to RSVP for our show this Friday ! 3644213What was the first @michellephan you saw ? 👀🤭 #throwback #nostalgia — @em.cosmetics42.9K0:11What was the first @michellephan you saw ? 👀🤭 #throwback #nostalgia 2.3K8435108

Engagement per clip

9 parsed clips · newest on the right · click a bar to open the clip peak: 5.7% ER
Apr 4Nov 21Nov 28

Profile completeness

6/6

Profiles with similar statistics

by followers, reach and engagement
@ayanda_mabaso — TikTok avatar@ayanda_mabaso63.9K followersER 5.8%avg views 73.5K@ipphotour — TikTok avatar@ipphotour63.9K followersER 3.15%avg views 85.6K@divinedailydealz — TikTok avatar@divinedailydealz63.9K followersER 0.35%avg views 67.2K@lauanaprado_barretos — TikTok avatar@lauanaprado_barretos63.8K followersER 5.6%avg views 54.7K@dirgafauz — TikTok avatar@dirgafauz63.8K followersER 2.87%avg views 41.7K@reprogramaintestino.com — TikTok avatar@reprogramaintestino.com63.8K followersER 2.93%avg views 55.5K@ravzeiv_toti — TikTok avatar@ravzeiv_toti63.8K followersER 16.97%avg views 77.7K@mixxedbyz — TikTok avatar@mixxedbyz63.9K followersER 8.27%avg views 56.3K

Profiles with a similar audience

followed by the same people
@asianndra — TikTok avatar@asianndra431.3K followersER 3.77%avg views 1.1M2 shared followers@avaa.blackk — TikTok avatar@avaa.blackk451.8K followersER —avg views 02 shared followers@christinakirkman — TikTok avatar@christinakirkman2.4M followersER 13.88%avg views 5.3M2 shared followers@erinparsonsmakeup — TikTok avatar@erinparsonsmakeup3.1M followersER 12.52%avg views 3.5M2 shared followers@fancytiktokbygab — TikTok avatar@fancytiktokbygab2M followersER 7.04%avg views 504.3K2 shared followers@james_s_welsh — TikTok avatar@james_s_welsh399.5K followersER 4.64%avg views 73.7K2 shared followers@lizzymwong — TikTok avatar@lizzymwong3.6M followersER 0.99%avg views 803.3K2 shared followers@luisapiou — TikTok avatar@luisapiou1.4M followersER 17.94%avg views 282.5K2 shared followers

Trending now

views on clips from the past two weeks
@artthuroficial_ — TikTok avatar@artthuroficial_22M followersER 9.88%avg views 6.5M237.5M fresh views@brookemonk_ — TikTok avatar@brookemonk_49.1M followersER 7.18%avg views 15.2M145.3M fresh views@brutofficiel — TikTok avatar@brutofficiel24.5M followersER 8.49%avg views 448K142.8M fresh views@fcbarcelona — TikTok avatar@fcbarcelona73.4M followersER 23.76%avg views 2M129.2M fresh views@redbull — TikTok avatar@redbull23.3M followersER 5.7%avg views 2M127.6M fresh views@dailymail — TikTok avatar@dailymail27M followersER 10.34%avg views 588.7K113M fresh views@championsleague — TikTok avatar@championsleague60M followersER 13.91%avg views 3.4M112.5M fresh views@moncluscarol — TikTok avatar@moncluscarol22.7M followersER 13.24%avg views 5M102.6M fresh views