@devonrule✨Devon✨

cofounder @myindyx fashion industry dropout buy less, wear it more

card updated Oct 18, 2026 · 10 clips parsed · following 367 · 432,500 likes total

Engagement9.83%above average

Account summary

@devonrule has 33,600 followers and 173 videos. Across the 10 parsed clips the average is 39,170 views and 3,517 likes. Engagement to views is 9.83%, which is above average for TikTok. On the newer half of the feed the response is falling (−6.29 pp). Posts roughly 0.3 times a week. An average clip reaches 117% of the follower count.

Followers

33.6K

−100 in period

Engagement

9.83%

−6.29 pp newer half

Average views

39.2K

median 19.4K

Likes per clip

3.5K

58 comments avg

Shares / saves

278 / 786

2.01% of viewers save

Posting rate

0.3 / wk

reach 117% of followers

Latest clips

10 collected

The one in which (almost) nothing is on THE LIST #12thingspledge #slow — @devonrule

10.5KThe one in which (almost) nothing is on THE LIST #12thingspledge #slowfashion #lowbuy 27911218

Hang in there, kitten. p.s. substack gets the extended ramblings and m — @devonrule

21.3KHang in there, kitten. p.s. substack gets the extended ramblings and more #12thingspledge #slowfashion #lowbuy 77013675

Congratulating myself for restraint in the year’s shortest month #12th — @devonrule

22.5KCongratulating myself for restraint in the year’s shortest month #12thingspledge #slowfashion #lowbuy 926322129

Nothing makes my heart pitter patter like a pair of truly f*ed up jean — @devonrule

6.7KNothing makes my heart pitter patter like a pair of truly f*ed up jeans. #12thingspledge #slowfashion #lowbuy 31416217

Replying to @bseblgrl3 the method to my madness (and yes it stays the — @devonrule

27.6K4:27Replying to @bseblgrl3 the method to my madness (and yes it stays the same year-to-year, just carrying over) #lowbuy #sl1.9K5174545

Accountability time for me and my fellow closet chart freaks #slowfash — @devonrule

237.6K5:56Accountability time for me and my fellow closet chart freaks #slowfashion #lowbuy #12thingspledge 28.9K3572.6K6.8K

Let’s just say the experiment was in danger this month #slowfashion #1 — @devonrule

18.6KLet’s just say the experiment was in danger this month #slowfashion #12thingspledge 54211473

Lovers of the “strange shoe”, your watch has ended (!) #slowfashion #1 — @devonrule

12.7KLovers of the “strange shoe”, your watch has ended (!) #slowfashion #12thingspledge 42512433

Its the khaite sandwiched between birkenstock and patagonia for me #sl — @devonrule

13.9KIts the khaite sandwiched between birkenstock and patagonia for me #slowfashion #12thingspledge 36520441

20.3K7:19This is a case study NOT a brand endorsement, okay!? I have no opinion on the shoes themselves or whether you should buy740554881

Engagement per clip

10 parsed clips · newest on the right · click a bar to open the clip peak: 13.4% ER

Jul 31Jan 4May 5

Date	Views	Likes	Comments	Shares	Saves	ER
May 5, 2025	10,500	279	11	2	18	2.78%
Apr 1, 2025	21,300	770	13	6	75	3.70%
Mar 3, 2025	22,500	926	32	2	129	4.27%
Jan 31, 2025	6,697	314	16	2	17	4.96%
Jan 4, 2025	27,600	1,907	51	74	545	7.36%
Dec 30, 2024	237,600	28,900	357	2,631	6,847	13.42%
Oct 7, 2024	18,600	542	11	4	73	2.99%
Sep 3, 2024	12,700	425	12	4	33	3.47%
Aug 4, 2024	13,900	365	20	4	41	2.80%
Jul 31, 2024	20,300	740	55	48	81	4.15%