Your product isn't the problem. Your packaging is. This brand had a genuinely great product - eco-friendly laundry sheets, no plastic jug, cleaned as well as anything on the shelf. And nobody noticed it. Because on shelf, it looked like everything else. Instead of refreshing it, we rebranded it - from a detergent competing on "clean," into a scent brand people actually crave. A BRAND REFRESH evolves your look. It modernizes your visuals and tone. Same DNA, sharper execution. A REBRAND reinvents who you are. New mission. New audience. New identity. REFRESH = Evolution. Same positioning, better execution. REBRAND = Revolution. New positioning, new market, new era. This one was a revolution. The product stayed the same - eco-friendly laundry sheets, same formula, same sheets in the box. But everything around it changed. We moved it out of the cleaning aisle and into scent culture, built for a Gen Z audience that’s loyal to a scent, not a detergent. New name. New logo. New packaging. New customer. New price ceiling. If your packaging is getting skipped on the shelf - or scrolled past in the feed - that's not a product problem. That's a design problem. And it's fixable. Want us to build yours? Book a call at rayvn.com 👀 #branding #rebrand #brandstrategy #packagingdesign #graphicdesign
0.0% ERengagement of this clip — above the author's average (0.00%)
top 58%outperforms 42% of the author's clips
3%of the author's average views
