@davidyurmanDavid Yurman

America’s preeminent jewelry company.

card updated Oct 15, 2026 · 10 clips parsed · following 35 · 2,200,000 likes total

Engagement6.4%normal range

Account summary

@davidyurman has 367,600 followers and 1,052 videos. Across the 10 parsed clips the average is 7,755 views and 451 likes. Engagement to views is 6.4%, which is normal range for TikTok. On the newer half of the feed the response is rising (+7.71 pp). Posts roughly 1.3 times a week. An average clip reaches 2% of the follower count.

Followers

367.6K

+4.3K in period

Engagement

6.4%

+7.71 pp newer half

Average views

7.8K

median 5.4K

Likes per clip

451

12 comments avg

Shares / saves

33 / 59

0.76% of viewers save

Posting rate

1.3 / wk

reach 2% of followers

Latest clips

10 collected

Discover the making of DY Mercer®. Sculptural chain links, vibrant gem — @davidyurman

5.7K1:03Discover the making of DY Mercer®. Sculptural chain links, vibrant gemstones, and masterful craftsmanship come together 50318

@CarmeloAnthony wears Curb Chain. Each link is treated as a singular s — @davidyurman

5.2K0:14@CarmeloAnthony wears Curb Chain. Each link is treated as a singular sculpture, hand-forged from precious metal and asse64134

Sounds from set. Go behind the scenes with @EizaGonzalez wearing DY Ma — @davidyurman

5K0:13Sounds from set. Go behind the scenes with @EizaGonzalez wearing DY Madison®, a dynamic rhythm of smooth and Cabled link62559

The story of Curb Chain, as told by Michael B. Jordan. Rooted in one o — @davidyurman

21.7K0:15The story of Curb Chain, as told by Michael B. Jordan. Rooted in one of David Yurman’s earliest designs and his love of 3.9K87300488

For the moments that lift you higher. Discover iconic gifts that carry — @davidyurman

12.2K0:30For the moments that lift you higher. Discover iconic gifts that carry meaning beyond the moment. Video by @clymdraws.892111

It all links back to you. Layered your way, DY Madison® chains become — @davidyurman

4.8K0:17It all links back to you. Layered your way, DY Madison® chains become an expression of personal style and endless possib646723

Celebrate in color. Mark the moment with an iconic design that becomes — @davidyurman

3.8K0:28Celebrate in color. Mark the moment with an iconic design that becomes part of your story. Video by @clymdraws.55207

Discover the making of Armory®, where ancient armor inspires hand-carv — @davidyurman

6K0:51Discover the making of Armory®, where ancient armor inspires hand-carved triangular forms into fluid chain links and scu104106

Written in the stars. Worn your way. Zodiac amulets, intricately carve — @davidyurman

8.6K0:09Written in the stars. Worn your way. Zodiac amulets, intricately carved in precious metal and set with pavé diamonds, re7861018

The Albion® collection features our innovative faceting techniques tha — @davidyurman

4.5K0:15The Albion® collection features our innovative faceting techniques that unlock the inner depth of gemstones, amplifying 633415

Engagement per clip

10 parsed clips · newest on the right · click a bar to open the clip peak: 19.7% ER

Jun 25Jul 17Aug 18

Date	Views	Likes	Comments	Shares	Saves	ER
Aug 18, 2026	5,687	50	3	1	8	0.95%
Aug 11, 2026	5,191	64	1	3	4	1.31%
Aug 6, 2026	4,997	62	5	5	9	1.44%
Aug 5, 2026	21,700	3,885	87	300	488	19.69%
Jul 17, 2026	12,200	89	2	1	11	0.75%
Jul 15, 2026	4,817	64	6	7	23	1.60%
Jul 14, 2026	3,832	55	2	0	7	1.49%
Jul 7, 2026	5,997	104	1	0	6	1.75%
Jun 25, 2026	8,615	78	6	10	18	1.09%
Jun 25, 2026	4,518	63	3	4	15	1.55%