@curatingambianceChief Taste Officer

Rick Rubin of vibes I write Chief Taste Officer @substack on taste, culture & the zeitgeist

card updated Oct 3, 2026 · 10 clips parsed · following 0 · 1,500,000 likes total

Engagement15.26%above average

Account summary

@curatingambiance has 99,500 followers and 43 videos. Across the 10 parsed clips the average is 218,370 views and 31,358 likes. Engagement to views is 15.26%, which is above average for TikTok. On the newer half of the feed the response is rising (+3.17 pp). Posts roughly 0.5 times a week. An average clip reaches 219% of the follower count.

Followers

99.5K

+100 in period

Engagement

15.26%

+3.17 pp newer half

Average views

218.4K

median 155.6K

Likes per clip

31.4K

129 comments avg

Shares / saves

1.8K / 11.8K

5.39% of viewers save

Posting rate

0.5 / wk

reach 219% of followers

Latest clips

10 collected

Ep. V of the Taste File - the Art of Rejection Most of what you think — @curatingambiance

207.5K1:48Ep. V of the Taste File - the Art of Rejection Most of what you think you chose, you didn't. And that's the problem - th27.3K458529.2K

Ep. IV of the Taste File - the Art of building a Reference Library. Fi — @curatingambiance

735.7K1:26Ep. IV of the Taste File - the Art of building a Reference Library. Find out what it takes to become a Tastemaker and wh124.3K3846.7K57K

Ep. III of the Taste File is all about 4 approaches that can help buil — @curatingambiance

349K1:35Ep. III of the Taste File is all about 4 approaches that can help build out your taste. Because as great as social medi50.8K1182K19K

The most digitally saturated generation in history is telling us somet — @curatingambiance

144.2K1:10The most digitally saturated generation in history is telling us something we should probably listen to: the things that18.7K2051.8K3.7K

The Taste File - Ep. II: The Three Layers of Taste On the difference b — @curatingambiance

166.9K1:37The Taste File - Ep. II: The Three Layers of Taste On the difference between liking something, understanding why it wo24K551K7.7K

What dreams are made of and the pure essence of la dolce vita: ✨Pavaro — @curatingambiance

36.4KWhat dreams are made of and the pure essence of la dolce vita: ✨Pavarotti✨ 1.7K11209269

Ep. I of The Taste File Can taste be learned or are some people just b — @curatingambiance

53.5K1:31Ep. I of The Taste File Can taste be learned or are some people just born with it? I argue that partially it can - espec6.8K363982.5K

I‘ve said it before and I’ll say it again: taste do you have it? Just — @curatingambiance

260.5K1:10I‘ve said it before and I’ll say it again: taste do you have it? Just kidding, sort of. But really, I want to make thi32K2162.7K10.8K

One essay from 1908 convinced us decoration was a crime. The real crim — @curatingambiance

129.9K0:56One essay from 1908 convinced us decoration was a crime. The real crime is what we built after. Beauty isn’t a luxury. 15.9K1711.4K3.4K

Hospitality in 2026: either they remember your preferred drink order f — @curatingambiance

100.1K1:30Hospitality in 2026: either they remember your preferred drink order from three years ago or you‘re checking yourself in12.1K511.3K4.1K

Engagement per clip

10 parsed clips · newest on the right · click a bar to open the clip peak: 17.9% ER

Feb 8Mar 22Jun 26

Date	Views	Likes	Comments	Shares	Saves	ER
Jun 26, 2026	207,500	27,300	45	852	9,232	13.59%
May 25, 2026	735,700	124,300	384	6,653	57,003	17.85%
Apr 15, 2026	349,000	50,800	118	2,011	18,992	15.17%
Mar 31, 2026	144,200	18,700	205	1,782	3,729	14.35%
Mar 22, 2026	166,900	24,000	55	1,000	7,663	15.01%
Mar 19, 2026	36,400	1,689	11	209	269	5.24%
Mar 3, 2026	53,500	6,790	36	398	2,486	13.50%
Feb 17, 2026	260,500	32,000	216	2,731	10,769	13.42%
Feb 9, 2026	129,900	15,900	171	1,424	3,433	13.47%
Feb 8, 2026	100,100	12,100	51	1,327	4,097	13.46%