@craighillcoCraighill

Everyday objects designed to last. Est. 2015 - Brooklyn, NY Shop our designs:

card updated Oct 27, 2026 · 13 clips parsed · following 126 · 6,700,000 likes total

Engagement3.87%normal range

Account summary

@craighillco has 222,800 followers and 178 videos. Across the 13 parsed clips the average is 2,862,408 views and 107,216 likes. Engagement to views is 3.87%, which is normal range for TikTok. On the newer half of the feed the response is rising (+3.84 pp). Posts roughly 0.2 times a week. An average clip reaches 1285% of the follower count.

Followers

222.8K

+4.9K in period

Engagement

3.87%

+3.84 pp newer half

Average views

2.9M

median 421.9K

Likes per clip

107.2K

753 comments avg

Shares / saves

2.8K / 7.8K

0.27% of viewers save

Posting rate

0.2 / wk

reach 1285% of followers

Latest clips

13 collected

No matter how many scissors you own, a general purpose pair is still a — @craighillco

218.1K2:59No matter how many scissors you own, a general purpose pair is still an essential part of the collection. When you are s15.4K775801.1K

The surprising beauty of a simple pip. If you liked this, check out th — @craighillco

421.9K1:19The surprising beauty of a simple pip. If you liked this, check out the full video on our YouTube channel - craighillcom39.2K1451.3K2K

Hiding in almost every vintage lighter is a clever little ratchet mech — @craighillco

2.1M2:33Hiding in almost every vintage lighter is a clever little ratchet mechanism. We loved figuring out how this part worked 103.5K6691.5K7.2K

The objects in our lives shouldn't just do their jobs — they should in — @craighillco

7.9M2:51The objects in our lives shouldn't just do their jobs — they should inspire us as well. Modern lighters lost the magic t529.1K3.1K15.8K41.1K

It might seem like a small detail, but when you're using a tool multip — @craighillco

148.8K0:51It might seem like a small detail, but when you're using a tool multiple times a day, having those interactions be faste4.1K6459228

Tonight, the Swingtop Lighter makes its debut. A limited first product — @craighillco

140.8K0:30Tonight, the Swingtop Lighter makes its debut. A limited first production run of 100 units will be available for sale ex4.4K74120401

Your pocket doesn't need to be boring. — @craighillco

246K2:29Your pocket doesn't need to be boring.18.2K934342.4K

No matter how much testing we do in studio, there will always be surpr — @craighillco

70.1K0:22No matter how much testing we do in studio, there will always be surprises when we release a design and begin to use it 795102070

The perfect measuring device for us didn't exist - so we designed a ne — @craighillco

570.3K2:22The perfect measuring device for us didn't exist - so we designed a new one. The Metrolog has our ideal balance of preci30.3K3221.4K4.3K

What's your favorite chamfer? Let us know. — @craighillco

295.3K1:42What's your favorite chamfer? Let us know.10.5K72150541

Redesigning the ubiquitous waiter's corkscrew. — @craighillco

7.8M1:48Redesigning the ubiquitous waiter's corkscrew.176K1.8K4.7K12.5K

12.8M1:29Carabiners got no chill.294.9K2.2K5.2K17.1K

What should we Plasti Dip next? — @craighillco

4.5M1:03What should we Plasti Dip next?167.4K1.1K5K12.8K

Engagement per clip

13 parsed clips · newest on the right · click a bar to open the clip peak: 9.6% ER

Feb 12May 27Sep 10

Date	Views	Likes	Comments	Shares	Saves	ER
Sep 10, 2026	218,100	15,400	77	580	1,068	7.36%
Aug 30, 2026	421,900	39,200	145	1,291	1,997	9.63%
Jun 29, 2026	2,100,000	103,500	669	1,532	7,188	5.03%
Jun 18, 2026	7,900,000	529,100	3,114	15,800	41,097	6.94%
Jun 2, 2026	148,800	4,117	64	59	228	2.85%
May 29, 2026	140,800	4,399	74	120	401	3.26%
May 27, 2026	246,000	18,200	93	434	2,375	7.61%
May 21, 2026	70,100	795	10	20	70	1.18%
May 15, 2026	570,300	30,300	322	1,414	4,319	5.62%
May 11, 2026	295,300	10,500	72	150	541	3.63%
Jul 8, 2025	7,800,000	176,000	1,793	4,686	12,491	2.34%
Jun 20, 2025	12,800,000	294,900	2,226	5,227	17,123	2.36%
Feb 12, 2025	4,500,000	167,400	1,134	4,963	12,820	3.86%