@contentbycaleyCaley | All things social 🤳

Fractional Head of Social for scrappy teams 🤳 Serving up content strategy, systems, & news 📍 Los Angeles

card updated Sep 24, 2026 · 11 clips parsed · following 125 · 150,700 likes total

Engagement8.0%above average

Account summary

@contentbycaley has 13,000 followers and 110 videos. Across the 11 parsed clips the average is 149,866 views and 11,220 likes. Engagement to views is 8.0%, which is above average for TikTok. On the newer half of the feed the response is falling (−1.59 pp). Posts roughly 0.1 times a week. An average clip reaches 1153% of the follower count.

Followers

13K

+0 in period

Engagement

8.0%

−1.59 pp newer half

Average views

149.9K

median 953

Likes per clip

11.2K

102 comments avg

Shares / saves

665 / 3K

2.03% of viewers save

Posting rate

0.1 / wk

reach 1153% of followers

Latest clips

11 collected

Content batching for brands ✨ Most videos on bulk recording are cool, — @contentbycaley

9531:32Content batching for brands ✨ Most videos on bulk recording are cool, but super unrealistic for a brand or social teams.667315

Let’s be real…the catch all social media manager title isn’t going awa — @contentbycaley

6032:07Let’s be real…the catch all social media manager title isn’t going away anytime soon 👀 BUT we ARE seeing a trend & shift25426

Ah yes, the clipping economy ✂️ This incredible article from @Vulture — @contentbycaley

9643:00Ah yes, the clipping economy ✂️ This incredible article from @Vulture is bringing clipping to the mainstream conversatio696521

Last year, I reviewed 329 resumes & portfolios for social media roles… — @contentbycaley

7742:59Last year, I reviewed 329 resumes & portfolios for social media roles…. That’s not a joke. I started offering recruitmen302617

I have such a good time writing these and I think you’ll have an even — @contentbycaley

527I have such a good time writing these and I think you’ll have an even better time reading ‘em. At minimum, you’ll be the17212

Make the dang content!!! This month, I hit two years since going full — @contentbycaley

8050:09Make the dang content!!! This month, I hit two years since going full time with @contentbycaley 🍾 When you’re in it so m531022

Replying to @sheryl witlen my effort to not give more to the doomsday — @contentbycaley

6872:52Replying to @sheryl witlen my effort to not give more to the doomsday panic spiral that is AI and remind us all that we 52627

One point I didn’t add in this that is VERY important ➡️ Sensationaliz — @contentbycaley

3.3K2:55One point I didn’t add in this that is VERY important ➡️ Sensationalized, rage baiting content to push an agenda is noth234202125

Is there a shift back towards substance on social media? If you ask me — @contentbycaley

1.2M1:29Is there a shift back towards substance on social media? If you ask me, there’s been a micro shift that’s about to go m89.5K7685.3K14.9K

It’s been a wild 7-8 years. I didnt plan for my career path to go this — @contentbycaley

2KIt’s been a wild 7-8 years. I didnt plan for my career path to go this way initially, but I’m so happy to be here ‼️🫶71225

Replying to @I ask questions&forage🐟🍄🌎 got you 🫡 added in a 4th one ju — @contentbycaley

437.9K1:29Replying to @I ask questions&forage🐟🍄🌎 got you 🫡 added in a 4th one just to keep it spicy! 🌶️ The 4 things I learned as 33.3K2941.9K18.6K

Engagement per clip

11 parsed clips · newest on the right · click a bar to open the clip peak: 8.7% ER

Nov 22Apr 17Jun 4

Date	Views	Likes	Comments	Shares	Saves	ER
Jun 4, 2026	953	66	7	3	15	7.97%
Jun 1, 2026	603	25	4	2	6	5.14%
May 28, 2026	964	69	6	5	21	8.30%
May 25, 2026	774	30	2	6	17	4.91%
May 22, 2026	527	17	2	1	2	3.80%
Apr 17, 2026	805	53	10	2	2	8.07%
Apr 2, 2026	687	52	6	2	7	8.73%
Mar 30, 2026	3,335	234	20	21	25	8.25%
Oct 27, 2025	1,200,000	89,500	768	5,338	14,886	7.97%
Feb 24, 2024	1,976	71	2	2	5	3.80%
Nov 22, 2023	437,900	33,300	294	1,936	18,557	8.11%