@bwfhbwfragrancehouse

Five scents based on five personal memories. Created by Drake.

card updated Sep 19, 2026 · 10 clips parsed · following 2 · 150,800 likes total

Engagement12.43%above average

Account summary

@bwfh has 14,800 followers and 69 videos. Across the 10 parsed clips the average is 81,756 views and 8,920 likes. Engagement to views is 12.43%, which is above average for TikTok. On the newer half of the feed the response is falling (−3.04 pp). Posts roughly 0.2 times a week. An average clip reaches 552% of the follower count.

Followers

14.8K

history is still being collected

Engagement

12.43%

−3.04 pp newer half

Average views

81.8K

median 14.9K

Likes per clip

8.9K

74 comments avg

Shares / saves

1.2K / 788

0.96% of viewers save

Posting rate

0.2 / wk

reach 552% of followers

Latest clips

10 collected

Some moments are impossible to walk past. CLOUDAR made its way through — @bwfh

8.2K0:41Some moments are impossible to walk past. CLOUDAR made its way through New York, inviting the city to experience Better2865315

A scent worth stopping for.. This weekend, CLOUDAR found its way into — @bwfh

7.1KA scent worth stopping for.. This weekend, CLOUDAR found its way into the streets of New York, where fans gathered to ex1856215

We’re not stopping at one… Cloudar, the second Eau de Parfum by #Drake — @bwfh

331.1K0:10We’re not stopping at one… Cloudar, the second Eau de Parfum by #Drake, available now for a limited time on www.bwfh.com32.3K2606.4K3K

We started in 2019 with Drake’s handwriting. We’ve grown since then. O — @bwfh

7.9K0:12We started in 2019 with Drake’s handwriting. We’ve grown since then. Our look has evolved, but the essence is the same. 1634317

For Natalia & Austin, fragrance is family rhythm—Austin ‘smells like a — @bwfh

15.7K0:49For Natalia & Austin, fragrance is family rhythm—Austin ‘smells like a dad,’ their house feels like home, and newborn Lu175628

As an artist and ceramicist, Elianah is deeply connected to the natura — @bwfh

14.1K0:38As an artist and ceramicist, Elianah is deeply connected to the natural world. She’s drawn to earthy, grounding scents t91307

Closer moments with friends and family… Stay tuned. — @bwfh

3.3K0:27Closer moments with friends and family… Stay tuned.37126

The beauty is in the details. Discover Summer Mink now at all @Ulta Be — @bwfh

26K0:20The beauty is in the details. Discover Summer Mink now at all @Ulta Beauty locations nationwide.2K30242160

Summer Mink — The first Eau de Parfum by Drake. Bold. Unexpected. Unfo — @bwfh

18.2K0:20Summer Mink — The first Eau de Parfum by Drake. Bold. Unexpected. Unforgettable. A universal fragrance with notes of ci411135244

Yes, it’s that good. Summer Mink available now at www.bwfh.com #bwfh # — @bwfh

386K1:00Yes, it’s that good. Summer Mink available now at www.bwfh.com #bwfh #drake #summermink #summer #mink #betterworldfragra53.6K4165K4.6K

Engagement per clip

10 parsed clips · newest on the right · click a bar to open the clip peak: 15.3% ER

Apr 25Feb 2Jul 30

Date	Views	Likes	Comments	Shares	Saves	ER
Jul 30, 2026	8,211	286	5	3	15	3.58%
Jul 21, 2026	7,107	185	6	2	15	2.72%
May 10, 2026	331,100	32,300	260	6,431	2,965	11.78%
Apr 1, 2026	7,879	163	4	3	17	2.16%
Feb 2, 2026	15,700	175	6	2	8	1.17%
Jan 28, 2026	14,100	91	3	0	7	0.67%
Jan 22, 2026	3,264	37	1	2	6	1.23%
May 14, 2025	26,000	1,955	30	242	160	8.57%
Apr 28, 2025	18,200	411	13	52	44	2.62%
Apr 25, 2025	386,000	53,600	416	4,968	4,641	15.28%