This is one of the best books on entrepreneurship I’ve read in a long time. It’s by the CEO of General Catalyst, a global VC that’s invested in Stripe, Airbnb, HubSpot, and so many other successful startups. The book outlines 9 principles every founder needs to follow to succeed in a post-AI world. I found myself nodding after each one, so let me take you through them: 1) The business must have a soul. 2) Navigating ambiguity is more valuable than predicting the future. 3) Creating the future beats improving the past. 4) Those who play their own game win. 5) Serendipity must become intentional. 6) For great change, radical collaboration beats disruption. 7) Context constantly changes, but human nature stays the same. 8) The choice between positive impact and returns is false. 9) The best results come from leading with generosity and curiosity. If these resonate, check out The Transformation Principles. #sponsored #entrepreneurship
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