@brycegruberbrycegruber

Shopping editor (formerly Reader's Digest, Martha Stewart, Today, NBC, etc.) 📧: ExtraGood.substack.com collabs: extragood@substack.com

card updated Oct 27, 2026 · 22 clips parsed · following 183 · 4,400,000 likes total

Open on TikTok ↗

Engagement7.66%normal range

Account summary

@brycegruber has 202,100 followers and 557 videos. Across the 22 parsed clips the average is 554,767 views and 40,982 likes. Engagement to views is 7.66%, which is normal range for TikTok. On the newer half of the feed the response is rising (+2.61 pp). Posts roughly 0.3 times a week. An average clip reaches 275% of the follower count.

Followers

202.1K

+4.4K in period

Engagement

7.66%

+2.61 pp newer half

Average views

554.8K

median 10.2K

Likes per clip

41K

666 comments avg

Shares / saves

873 / 4.1K

0.75% of viewers save

Posting rate

0.3 / wk

reach 275% of followers

Latest clips

22 collected

Just a cool thing that helps improve the appearance of scratched furni — @brycegruber

1.9K0:42Just a cool thing that helps improve the appearance of scratched furniture and other wood items, totally not sponsored, 1987869

I personally think PDRN cleansers are a joke, but whatever. That’s jus — @brycegruber

5.1K1:26I personally think PDRN cleansers are a joke, but whatever. That’s just me. Maybe a doctor or cosmetic chemist will weig583211120

An intro to affordable cashmere sweaters and what to look for—but obvi — @brycegruber

17.6K2:24An intro to affordable cashmere sweaters and what to look for—but obviously I need to go deeper! There’s so much to say 1.7K5161650

Replying to @Elise this is my joy now 😭🥹 — @brycegruber

2.7K1:20Replying to @Elise this is my joy now 😭🥹33661110

11.2K1:34Just trying to spread some good energy! 🫡 Free weekly newsletter: extragood.substack.com1.2K18631130

I don’t like gimmicky marketing at all, so I hope this product positio — @brycegruber

7.9K1:48I don’t like gimmicky marketing at all, so I hope this product positioning makes a shift asap. Also, I wouldn’t spend $269435889

I slept well at this @Hyatt, so I’m reporting on the experience. NOT S — @brycegruber

5K1:29I slept well at this @Hyatt, so I’m reporting on the experience. NOT SPONSORED and Hyatt has no idea I’m staying here or47316567

Replying to @Joanne Janicki not suggesting these are the right product — @brycegruber

8.4K1:59Replying to @Joanne Janicki not suggesting these are the right products for anyone else, I just personally like ‘em! @Je39810454

Replying to @Patti Schwartz405 lots to say and plenty to show! And no, — @brycegruber

12.7K2:09Replying to @Patti Schwartz405 lots to say and plenty to show! And no, Ann Taylor doesn’t have me on payroll. I don’t l1.1K573291

Ann Taylor did not ask me to make this video, I don’t work for the bra — @brycegruber

48.7K1:50Ann Taylor did not ask me to make this video, I don’t work for the brand and I don’t care what you do or where you shop—4.7K327247419

That video with the recruiter judging Gen Z job applicants for bringin — @brycegruber

10.7KThat video with the recruiter judging Gen Z job applicants for bringing iced coffee to interviews is sending me. It’s ha867291525

Replying to @user6698899713758 as requested, part 2 with some way bett — @brycegruber

4K1:54Replying to @user6698899713758 as requested, part 2 with some way better cotton options! Everything is linked in my bio 490122192

For anyone noticing the OG vuori Dream Knit items are different compar — @brycegruber

10.2K1:36For anyone noticing the OG vuori Dream Knit items are different compared to the newer items… this is for you. And thank679443432

Replying to @The Strawberry Blond 🍓 here’s what’s comin’ …and it’s wil — @brycegruber

13.4K1:38Replying to @The Strawberry Blond 🍓 here’s what’s comin’ …and it’s wild to me to see how few stores and brands are prope1.1K351187

Fashion Week, but way nerdier and grounded in data. Sorry to ruin your — @brycegruber

16.1K2:44Fashion Week, but way nerdier and grounded in data. Sorry to ruin your butter yellow peplum moment. Free weekly newslet1.5K6351282

These are just personal opinions and mathematic equations about beauty — @brycegruber

6K1:59These are just personal opinions and mathematic equations about beauty and fashion items, k? Do with that what you will.63012457

Nobody is talking about how this stuff works, so obviously I’m going t — @brycegruber

7.5K1:44Nobody is talking about how this stuff works, so obviously I’m going to. If you see a thousand influencers suddenly “obs79121634

Need to know what these acupuncture points are about. Someone please a — @brycegruber

5.5K0:29Need to know what these acupuncture points are about. Someone please advise.30420621

Please don’t buy another piece of Sherpa fleece anything before seeing — @brycegruber

10.3K1:36Please don’t buy another piece of Sherpa fleece anything before seeing this. It’s majorly overmarketed and you should un857602838

One of my most requested topics: cheap, data and science-backed ways t — @brycegruber

1.1M2:03One of my most requested topics: cheap, data and science-backed ways to have a quick glow up. This isn’t advice, just th101.2K1.2K5.3K47.1K

Honestly I’m happy about this one because the price of maintaining lon — @brycegruber

7.7M1:19Honestly I’m happy about this one because the price of maintaining long nails has gotten way out of control 💅 439.5K7.1K10.5K20.7K

The absolute nicest celebrities I’ve ever worked with/interviewed/met. — @brycegruber

3.2M2:42The absolute nicest celebrities I’ve ever worked with/interviewed/met. The list is a mile long but these are my faves. #342.3K5.2K2.9K21.1K

Engagement per clip

22 parsed clips · newest on the right · click a bar to open the clip peak: 14.9% ER

Mar 13Sep 18Oct 31

Date	Views	Likes	Comments	Shares	Saves	ER
Oct 31, 2026	1,943	198	7	8	69	10.96%
Oct 30, 2026	5,142	583	21	11	20	11.96%
Oct 29, 2026	17,600	1,707	51	61	650	10.34%
Oct 27, 2026	2,668	336	61	1	10	14.92%
Oct 26, 2026	11,200	1,233	186	31	130	12.95%
Oct 26, 2026	7,866	694	35	8	89	9.37%
Oct 25, 2026	4,951	473	16	5	67	9.98%
Oct 23, 2026	8,383	398	10	4	54	4.91%
Oct 23, 2026	12,700	1,120	57	32	91	9.52%
Oct 22, 2026	48,700	4,677	327	247	419	10.78%
Sep 18, 2026	10,700	867	29	15	25	8.51%
Sep 17, 2026	4,043	490	12	21	92	12.94%
Sep 16, 2026	10,200	679	44	34	32	7.42%
Sep 15, 2026	13,400	1,075	35	11	87	8.37%
Sep 14, 2026	16,100	1,483	63	51	282	9.92%
Sep 14, 2026	6,004	630	12	4	57	10.76%
Sep 12, 2026	7,466	791	21	6	34	10.96%
Sep 10, 2026	5,511	304	20	6	21	5.99%
Sep 9, 2026	10,300	857	60	28	38	9.17%
Dec 31, 2025	1,100,000	101,200	1,228	5,274	47,083	9.79%
May 19, 2025	7,700,000	439,500	7,124	10,500	20,697	5.94%
Mar 13, 2025	3,200,000	342,300	5,236	2,852	21,143	10.95%