@beautybyadBeauty By ADEOLA DIIADEM

Redefining beauty with intentional, high-quality products that reflects you.

card updated Nov 1, 2026 · 13 clips parsed · following 5 · 573,900 likes total

Engagement21.69%above average

Account summary

@beautybyad has 19,100 followers and 1,196 videos. Across the 13 parsed clips the average is 18,630 views and 3,925 likes. Engagement to views is 21.69%, which is above average for TikTok. On the newer half of the feed the response is holding steady (−0.27 pp). Posts roughly 0.9 times a week. An average clip reaches 98% of the follower count.

Followers

19.1K

+1K in period

Engagement

21.69%

−0.27 pp newer half

Average views

18.6K

median 1.6K

Likes per clip

3.9K

25 comments avg

Shares / saves

92 / 138

0.74% of viewers save

Posting rate

0.9 / wk

reach 98% of followers

Latest clips

13 collected

And that’s how we showed up at Lagos Fashion Week! 😍✨ From the glam to — @beautybyad

24K0:57And that’s how we showed up at Lagos Fashion Week! 😍✨ From the glam to the runway, it was a pleasure bringing the Beauty6.2K221358

mulawwan_ called, and we answered! 🤗✨ We’re excited to be partnering w — @beautybyad

1.6K0:29mulawwan_ called, and we answered! 🤗✨ We’re excited to be partnering with mulawwan_ at Lagos Fashion Week 2026, doing wh282408

Matte or dewy; Which foundation is right for your skin type? Oily skin — @beautybyad

928Matte or dewy; Which foundation is right for your skin type? Oily skin? Meet your match: Luxe Skin Matte Wear Foundatio68329

Natural glam vs Full glam. 🤔 What team are you?🥰 Concealer in BAD17 an — @beautybyad

5.4K2:55Natural glam vs Full glam. 🤔 What team are you?🥰 Concealer in BAD17 and BAD04 #beautybyad43942968

Some visits are special, but having you return makes them even more me — @beautybyad

1.5K1:37Some visits are special, but having you return makes them even more meaningful. 💕✨ Last year, we welcomed the amazing la276405

New week, new mood!✨❤️ Let’s play a little game. Swipe through, pick y — @beautybyad

1.4KNew week, new mood!✨❤️ Let’s play a little game. Swipe through, pick your mood, and tell us your answers in the comments144144

Your day just hits different when your lips get their Beauty by AD glo — @beautybyad

1.6K0:16Your day just hits different when your lips get their Beauty by AD gloss moment! ✨😌 11 shades currently available to mat114503

Beauty girlies, are we still using one brush for everything? 😭🫣 Your f — @beautybyad

1.5KBeauty girlies, are we still using one brush for everything? 😭🫣 Your foundation, blush, powder and lips deserve their ow836419

Sometimes, mixing two blush colours and adding the right highlight can — @beautybyad

1.3K0:32Sometimes, mixing two blush colours and adding the right highlight can completely change your makeup look. cc: Princess92353

In komolafe’s words: There's something absolutely enchanting about Tif — @beautybyad

1.6K1:23In komolafe’s words: There's something absolutely enchanting about Tife's beauty, working on her showed me the extent of171721

Phase Three is here! 🔥 You’ve shown us how BeautybyAD enriches your li — @beautybyad

1.5KPhase Three is here! 🔥 You’ve shown us how BeautybyAD enriches your life, and you’ve taken us back a decade in beauty. N69236

Got questions? We got answers. 🤭 Everything you need to know before yo — @beautybyad

37.7KGot questions? We got answers. 🤭 Everything you need to know before you register for FOBAD is right here. Registration o1.7K33313372

You guessed it and you were absolutely correct!🤭 The Face Of BeautybyA — @beautybyad

162.2K2:04You guessed it and you were absolutely correct!🤭 The Face Of BeautybyAD is back like never before✨ We’re celebrating 10 41.4K2278171.2K

Engagement per clip

13 parsed clips · newest on the right · click a bar to open the clip peak: 26.2% ER

Jul 23Oct 23Oct 31

Date	Views	Likes	Comments	Shares	Saves	ER
Oct 31, 2026	24,000	6,171	22	13	58	25.86%
Oct 31, 2026	1,564	282	4	0	8	18.29%
Oct 30, 2026	928	68	3	2	9	7.87%
Oct 28, 2026	5,409	439	4	29	68	8.73%
Oct 28, 2026	1,462	276	4	0	5	19.15%
Oct 26, 2026	1,422	144	1	4	4	10.48%
Oct 23, 2026	1,619	114	5	0	3	7.35%
Oct 22, 2026	1,521	83	6	4	19	6.11%
Oct 22, 2026	1,320	92	3	5	3	7.58%
Oct 22, 2026	1,572	171	7	2	1	11.45%
Oct 12, 2026	1,470	69	2	3	6	5.03%
Jul 24, 2026	37,700	1,720	33	313	372	5.48%
Jul 23, 2026	162,200	41,400	227	817	1,233	26.17%