@ashi.brandingAshi | Brand Strategy

Brand Consultant, TEDx Speaker Culture, taste & desire — through a brand lens. 📍London 💌 ashi.branding@gmail.com

card updated Oct 13, 2026 · 13 clips parsed · following 171 · 617,200 likes total

Engagement12.09%above average

Account summary

@ashi.branding has 27,600 followers and 296 videos. Across the 13 parsed clips the average is 108,457 views and 12,424 likes. Engagement to views is 12.09%, which is above average for TikTok. On the newer half of the feed the response is falling (−8.14 pp). Posts roughly 0.1 times a week. An average clip reaches 393% of the follower count.

Followers

27.6K

+500 in period

Engagement

12.09%

−8.14 pp newer half

Average views

108.5K

median 16.9K

Likes per clip

12.4K

60 comments avg

Shares / saves

627 / 2.2K

1.98% of viewers save

Posting rate

0.1 / wk

reach 393% of followers

Latest clips

13 collected

Blank Street has raised $75M to rethink their hospitality experience a — @ashi.branding

16.9KBlank Street has raised $75M to rethink their hospitality experience around 4pm and coffee shops have become the modern 499290235

Picture this: You drive your new Tesla on a novated lease, come home t — @ashi.branding

6.8K1:19Picture this: You drive your new Tesla on a novated lease, come home to dinner delivered by HelloFresh and watch a movie50291966

Have you noticed that “fun” is now positioned as the enemy of wellness — @ashi.branding

64.1K1:12Have you noticed that “fun” is now positioned as the enemy of wellness? Steven Bartlett talked about how going out and h3.5K84230647

When Kylie Jenner posted a cake covered in peel-and-stick gemstones, i — @ashi.branding

35.1KWhen Kylie Jenner posted a cake covered in peel-and-stick gemstones, it went viral. Overnight anything with a flat surfa24913376

Gen Z is redefining what it means to have fun. Diageo coined it neo-he — @ashi.branding

12.4K1:13Gen Z is redefining what it means to have fun. Diageo coined it neo-hedonism. They’re not quitting vices. They’re just o1.1K538261

An intimate lunch with @Jurlique Natural Skincare to celebrate the lau — @ashi.branding

785An intimate lunch with @Jurlique Natural Skincare to celebrate the launch of their new Rare Rose Collection, hosted by t12003

How did the Gen Z romance recession create a market opportunity worth — @ashi.branding

7.5K1:34How did the Gen Z romance recession create a market opportunity worth billions? Gen Z is the first generation to have gr47143465

There is a growing friction in adult friendships built around fundamen — @ashi.branding

1.7KThere is a growing friction in adult friendships built around fundamentally different ideas of what it means to live wel1042327

Are we self-opting into a surveillance state? The Coldplay kiss cam in — @ashi.branding

8.8K1:18Are we self-opting into a surveillance state? The Coldplay kiss cam incident where a couple was publicly outed for havin605752104

Today, our attention spans are becoming a bigger class marker than any — @ashi.branding

40.2K1:23Today, our attention spans are becoming a bigger class marker than anything else. Part 2. The wealthy are investing in r4.4K264251.1K

This isn’t sensory marketing. The brands that have figured out the nex — @ashi.branding

752K1:16This isn’t sensory marketing. The brands that have figured out the next status symbol, are defining culture. #branding #108.8K3433.9K9.7K

The most aspirational thing you can be right now is not wealthy. The b — @ashi.branding

286.8K1:13The most aspirational thing you can be right now is not wealthy. The brands that have figured out the next status signal22.9K1038085.2K

176.9K1:08Marketing ideas for your brand #marketingstrategy #brandingstrategy #creativedirector #marketingagency #marketingtrends 18.3K1922.5K10.5K

Engagement per clip

13 parsed clips · newest on the right · click a bar to open the clip peak: 15.0% ER

Jan 22Aug 23Sep 22

Date	Views	Likes	Comments	Shares	Saves	ER
Sep 22, 2026	16,900	499	2	90	235	3.50%
Sep 5, 2026	6,760	502	9	19	66	7.84%
Sep 2, 2026	64,100	3,541	84	230	647	6.01%
Sep 1, 2026	35,100	249	1	33	76	0.81%
Aug 30, 2026	12,400	1,123	5	38	261	9.40%
Aug 26, 2026	785	12	0	0	3	1.53%
Aug 23, 2026	7,479	471	4	34	65	6.81%
Aug 22, 2026	1,714	104	2	3	27	6.36%
Aug 20, 2026	8,797	605	7	52	104	7.55%
Aug 19, 2026	40,200	4,401	26	425	1,084	12.07%
May 13, 2026	752,000	108,800	343	3,930	9,727	15.04%
Apr 26, 2026	286,800	22,900	103	808	5,158	8.30%
Jan 22, 2025	176,900	18,300	192	2,484	10,510	11.86%