On this episode of the New Music Business podcast, Ari sits down with Bay Area rapper @LaRussell, known for his backyard shows, pay-what-you-want model, and his multi-media company, @goodcompenny. They discuss his philosophy on independence, how Ari’s book impacted his career, and why documenting the art matters more than chasing virality. LaRussell also breaks down releasing 700+ songs, running backyard shows, and pioneering a revolutionary offer-based ticketing system.
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