@andrewwheatcroftAndrew Donaldson-Wheatcroft

A no bullsh*t approach to skincare, beauty & wellness | HIV activist and campaigner 📧 hello@matchstick.com

card updated Oct 1, 2026 · 22 clips parsed · following 135 · 1,800,000 likes total

Engagement2.36%below typical

Account summary

@andrewwheatcroft has 130,100 followers and 749 videos. Across the 22 parsed clips the average is 31,378 views and 665 likes. Engagement to views is 2.36%, which is below typical for TikTok. On the newer half of the feed the response is falling (−2.56 pp). Posts roughly 2.1 times a week. An average clip reaches 24% of the follower count.

Followers

130.1K

+400 in period

Engagement

2.36%

−2.56 pp newer half

Average views

31.4K

median 14.7K

Likes per clip

665

25 comments avg

Shares / saves

51 / 263

0.84% of viewers save

Posting rate

2.1 / wk

reach 24% of followers

Latest clips

22 collected

I think this is so so brilliant. I saw someone else compare this on Yo — @andrewwheatcroft

24.8K1:04I think this is so so brilliant. I saw someone else compare this on YouTube a while ago so I put it to the test and it’s8593994451

AD It’s LIVE! My @REGIMES box is now live and it’s the perfect box to — @andrewwheatcroft

287.1K1:25AD It’s LIVE! My @REGIMES box is now live and it’s the perfect box to revive dull winter skin! It’s worth over £280+ and60029104249

You asked and I answered! Let me know what else you need help with! 👀❤ — @andrewwheatcroft

8KYou asked and I answered! Let me know what else you need help with! 👀❤️🤝1202439

What do you think? Let me know! 👀❤️ — @andrewwheatcroft

6.2K0:41What do you think? Let me know! 👀❤️1544430

In all seriousness though it’s only day 4 and I’ve been walking for a — @andrewwheatcroft

7.3KIn all seriousness though it’s only day 4 and I’ve been walking for a little bit and doing bits and bobs! It’s so painfu150824

You asked and I delivered. I do love Dermalogica but I’ll be honest it — @andrewwheatcroft

16.7K0:43You asked and I delivered. I do love Dermalogica but I’ll be honest it’s very ALDI checkout with how quick they push pro6161434255

AD I turn 40 years old in 6 months time and things have started to dro — @andrewwheatcroft

9.8K0:59AD I turn 40 years old in 6 months time and things have started to droop! Time for Olay to pick them back up! This new l21742797

You asked I answered! I wasn’t sure if you wanted comforting scents fo — @andrewwheatcroft

25.7K1:28You asked I answered! I wasn’t sure if you wanted comforting scents for winter or body wash that made skin glow so here’1.1K1971523

Have you tried this? So many people always recommend it to me! Let me — @andrewwheatcroft

12.8K0:56Have you tried this? So many people always recommend it to me! Let me know what you think! 👀31019641

Do you need an eye cream? Are they a waste of money? Here are my thoug — @andrewwheatcroft

29K1:06Do you need an eye cream? Are they a waste of money? Here are my thoughts! 👀👌1.1K2764637

I’ve been busy answering your questions so here’s the first one! Any q — @andrewwheatcroft

14.4K1:28I’ve been busy answering your questions so here’s the first one! Any questions drop me a DM on IG as I don’t read them o5321219140

You cannot go wrong with this! 💋 — @andrewwheatcroft

35.4K0:40You cannot go wrong with this! 💋 1.6K2478325

I wouldn’t have picked this up if it weren’t for TikTok and I’m glad I — @andrewwheatcroft

2K0:50I wouldn’t have picked this up if it weren’t for TikTok and I’m glad I did because it’s bloody brilliant 👌👀1033320

This is a great ingredient that really helps with soothing the skin an — @andrewwheatcroft

10.1K0:46This is a great ingredient that really helps with soothing the skin and really helps fight those breakouts and blemishes5861554273

We still need to exfoliate even using retinol, just not as much as we — @andrewwheatcroft

14.9K1:11We still need to exfoliate even using retinol, just not as much as we were! 👀6101518220

Every single time I’ve spoken about this, you’ve loved it and told me — @andrewwheatcroft

72.4K1:05Every single time I’ve spoken about this, you’ve loved it and told me it’s done exactly what it says on the tin! That’s 3.3K574471.8K

Maybe they made skincare even more complicated?! Scroll through and ta — @andrewwheatcroft

15.1KMaybe they made skincare even more complicated?! Scroll through and talk to me in the comments! 👀🤙3371812153

Perioral dermatitis is a pain! This is such an easy fix though! Let me — @andrewwheatcroft

13.1K0:47Perioral dermatitis is a pain! This is such an easy fix though! Let me know if this helped you?! 👀🤙290172155

This is always the OG for me. There’s so many great retinal products o — @andrewwheatcroft

31.4K0:44This is always the OG for me. There’s so many great retinal products on the market but this was the first! Have you trie1.4K6235319

I’m ready and waiting to fight! Talk to me in the comments! — @andrewwheatcroft

6.6KI’m ready and waiting to fight! Talk to me in the comments! 863113

This was fun! It’s that easy, just follow me and I’ll pick someone ran — @andrewwheatcroft

40.9K1:26This was fun! It’s that easy, just follow me and I’ll pick someone randomly to win it all! You must follow me on INSTAGR346138311

AD This is one product that I have consistently used because it adds t — @andrewwheatcroft

6.7K0:57AD This is one product that I have consistently used because it adds that little bit of self care into your skincare rou2811120136

Engagement per clip

22 parsed clips · newest on the right · click a bar to open the clip peak: 6.5% ER

Aug 25Oct 12Nov 8

Date	Views	Likes	Comments	Shares	Saves	ER
Nov 8, 2026	24,800	859	39	94	451	4.00%
Nov 6, 2026	287,100	600	29	104	249	0.26%
Nov 3, 2026	7,993	120	2	4	39	1.58%
Nov 2, 2026	6,153	154	4	4	30	2.63%
Oct 26, 2026	7,269	150	8	2	4	2.20%
Oct 25, 2026	16,700	616	14	34	255	3.98%
Oct 21, 2026	9,831	217	4	27	97	2.52%
Oct 19, 2026	25,700	1,077	19	71	523	4.54%
Oct 17, 2026	12,800	310	19	6	41	2.62%
Oct 14, 2026	29,000	1,108	27	64	637	4.13%
Oct 12, 2026	14,400	532	12	19	140	3.91%
Oct 11, 2026	35,400	1,559	24	78	325	4.69%
Sep 23, 2026	2,016	103	3	3	20	5.41%
Sep 17, 2026	10,100	586	15	54	273	6.49%
Sep 12, 2026	14,900	610	15	18	220	4.32%
Sep 8, 2026	72,400	3,257	57	447	1,801	5.19%
Sep 1, 2026	15,100	337	18	12	153	2.43%
Aug 31, 2026	13,100	290	17	21	55	2.50%
Aug 29, 2026	31,400	1,426	62	35	319	4.85%
Aug 26, 2026	6,605	86	3	1	13	1.36%
Aug 26, 2026	40,900	346	138	3	11	1.19%
Aug 25, 2026	6,653	281	11	20	136	4.69%