KISS THEORY is available NOW 💋 Sometimes you want more than a balm. Sometimes you want less than a lipstick. So we created something in between. A plush hybrid gel-balm lip color that delivers the comfort of a balm, the payoff of a lipstick, and the glossy shine you've been craving. ✨ balm-like cushion with zero stickiness
 ✨ rich color + glass-like shine
 ✨ Hyaluronic Acid + Vitamin E for instant hydration
 ✨ easy swipe-and-go application
 ✨ 23 shades, from soft neutrals to bold statements Available NOW on anastasiabeverlyhills.com and online at @sephora + @Ulta Beauty Coming to Sephora stores July 3 and Ulta Beauty stores July 5. #KissTheory #AnastasiaBeverlyHills
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