📹 Part 11/15: Reputation - the video series. Taylor Swift's back was against the wall in 2017. Final album of her record deal. Stadium tour booked. Two million tickets to sell at career low point. Most artists play it safe here. Release a greatest hits album. Keep the fanbase happy, stay in the black. She did the opposite. She adopted trap, EDM and hip-hop to compete with Cardi B, Post Malone, and The Chainsmokers dominating charts. The business risk was enormous. But the experimentation paid off. She discovered techniques that became her signature. She sold out every stadium. Renegotiated the biggest record deal in history. When everyone expected her to play it safe, she bet everything on innovation. It worked. Follow for Part 12 xx Artists mentioned: @iamcardib, @postmalone, @thechainsmokers Credits: Footage: Taylor Swift, The Reputation Stadium Tour Behind the Scenes Taylor Swift, The Reputation Stadium Tour Taylor Swift, The Making of a Song Taylor Swift, 2017, Ready for it? Directed by Joseph Kahn MOBO Awards TikTok: postmalone TikTok: taylornation TikTok: taylorerastour TikTok: vevo TikTok: tomorrowland TikTok: thechainsmokers TikTok: reelsforswift TikTok: alexcpang TikTok: taylorswift Images: Avril Lavigne, Greatest Hits Album 2024 P!nk, Greatest Hits Album 2014 Sources: Spanos, B. 2018, November 19. Taylor Swift Signs With Republic Records and UMG, Her First New Home in 13 Years. Rolling Stone.
0.0% ERengagement of this clip — above the author's average (0.00%)
top 69%outperforms 31% of the author's clips
10%of the author's average views
