@allureAllure

The Beauty Expert 💄

card updated Oct 6, 2026 · 10 clips parsed · following 173 · 77,000,000 likes total

Engagement10.77%above average

Account summary

@allure has 729,600 followers and 2,584 videos. Across the 10 parsed clips the average is 50,697 views and 5,351 likes. Engagement to views is 10.77%, which is above average for TikTok. On the newer half of the feed the response is falling (−2.62 pp). Posts roughly 11.9 times a week. An average clip reaches 7% of the follower count.

Followers

729.6K

+12.1K in period

Engagement

10.77%

−2.62 pp newer half

Average views

50.7K

median 18.1K

Likes per clip

5.4K

34 comments avg

Shares / saves

77 / 155

0.31% of viewers save

Posting rate

11.9 / wk

reach 7% of followers

Latest clips

10 collected

The girls that get it, get it: The goal is always to look well-rested — @allure

3951:28The girls that get it, get it: The goal is always to look well-rested ✨ Keep watching to get ready with DIBS Beauty co-f16100

The September Box has arrived ✨ Allure Content Director @spanych is gi — @allure

3781:38The September Box has arrived ✨ Allure Content Director @spanych is giving you a closer look at this month’s editor-appr16101

"Women are allowed to be older now than they used to be and still be c — @allure

9582:19"Women are allowed to be older now than they used to be and still be considered relevant," Gloria Steinem told Allure in47112

Consider this rumor officially denied 🚫! Head to the link in bio to wa — @allure

7.7K1:09Consider this rumor officially denied 🚫! Head to the link in bio to watch the full video, where the cast of “Real Housew48342114

It was a chatty GRWM everyday in the villa 👙✨ 💄 Tap the link in bio to — @allure

171.4K0:50It was a chatty GRWM everyday in the villa 👙✨ 💄 Tap the link in bio to watch the full video, where #LoveIsland star, #Me15.7K8066435

Not only is #MirraAndreeva a first-round #USOpen winner, but she’s a l — @allure

28K2:15Not only is #MirraAndreeva a first-round #USOpen winner, but she’s a lip gloss girl, too! You can bet we’ll be tuned int1.8K1227145

Yes ladies, your mic is hot! Keep watching to hear the cast of “Real H — @allure

138.3K2:01Yes ladies, your mic is hot! Keep watching to hear the cast of “Real Housewives Ultimate Girls Trip” hot mic moments and14.2K97529421

#LoveIsland's #MelanieMoreno takes Allure through her 10-minute beauty — @allure

103.6K0:30#LoveIsland's #MelanieMoreno takes Allure through her 10-minute beauty routine. Inspired by sun-soaked days in the villa19.2K10477381

We hope you brushed this morning! Tap the link in bio to watch the ful — @allure

48.1K1:12We hope you brushed this morning! Tap the link in bio to watch the full video, where the cast of “Real Housewives Ultima1.5K293458

We sat down with O'Shea Jackson Jr., Mason Thames, and Kiernan Shipka — @allure

8.2K2:52We sat down with O'Shea Jackson Jr., Mason Thames, and Kiernan Shipka to play Look vs. Look. Keep watching to take a wal57161792

Engagement per clip

10 parsed clips · newest on the right · click a bar to open the clip peak: 18.7% ER

Aug 28Sep 2Sep 3

Date	Views	Likes	Comments	Shares	Saves	ER
Sep 3, 2026	395	16	1	0	0	4.30%
Sep 3, 2026	378	16	1	0	1	4.50%
Sep 3, 2026	958	47	1	1	2	5.11%
Sep 2, 2026	7,658	483	4	21	14	6.63%
Sep 2, 2026	171,400	15,700	80	66	435	9.25%
Sep 1, 2026	28,000	1,782	12	27	145	6.50%
Sep 1, 2026	138,300	14,200	97	529	421	10.72%
Sep 1, 2026	103,600	19,200	104	77	381	18.71%
Aug 31, 2026	48,100	1,499	29	34	58	3.25%
Aug 28, 2026	8,182	571	6	17	92	7.26%