@abicaswellAbi Caswell

entrepreneurship / lifestyle H(Baker)IC 💌: abi@leblancstandard.com 🧁 @BATTER girls ⬇️ ORDER MY CHOCOLATE CHIP COOKIE MIX

card updated Oct 20, 2026 · 13 clips parsed · following 155 · 10,400,000 likes total

Open on TikTok ↗

Engagement9.08%above average

Account summary

@abicaswell has 292,400 followers and 939 videos. Across the 13 parsed clips the average is 2,337,567 views and 207,816 likes. Engagement to views is 9.08%, which is above average for TikTok. On the newer half of the feed the response is falling (−9.18 pp). Posts roughly 0.1 times a week. An average clip reaches 799% of the follower count.

Followers

292.4K

−500 in period

Engagement

9.08%

−9.18 pp newer half

Average views

2.3M

median 11.4K

Likes per clip

207.8K

2.3K comments avg

Shares / saves

2K / 5.8K

0.25% of viewers save

Posting rate

0.1 / wk

reach 799% of followers

Latest clips

13 collected

I am SICK!!!!! Why why why is this my life!!! 😭😭😭 it’s always doing th — @abicaswell

11.4K3:32I am SICK!!!!! Why why why is this my life!!! 😭😭😭 it’s always doing the most #wtf #relatable #mylife #nissan #crashout 1.1K202320

We use Premium Sponsored Jobs by @Indeed at my bakeries, because we do — @abicaswell

1.6M0:33We use Premium Sponsored Jobs by @Indeed at my bakeries, because we don’t have time to waste! #IndeedPartner #Ad Indeed 831228100

cake decorating isn’t for the weak!!! or for the people who don’t want — @abicaswell

26.4K2:04cake decorating isn’t for the weak!!! or for the people who don’t want to sift 50lbs of powdered sugar 😭 #cakedecorating2.8K331338

somebody get these damn gloves off his hands!!!! #bakeryowner #husband — @abicaswell

5.2K0:12somebody get these damn gloves off his hands!!!! #bakeryowner #husbandwife #smallbusiness #husbandwifecomedy #workwithme3571355

at this point we would need hundred of thousands of chickens probably — @abicaswell

7.7K0:12at this point we would need hundred of thousands of chickens probably lol #bakeryowner #husbandwife #smallbusiness #husb5031668

BROWNIE BATTER lattes !!! 🍫☕️🤎✨ what more could you ask for ?? here al — @abicaswell

10.5K1:02BROWNIE BATTER lattes !!! 🍫☕️🤎✨ what more could you ask for ?? here alllll august long #coffeeshop #latte #smallbusiness758107872

5 things worth the money: bakery edition!!! hope this helps 🩷🧁 #worthi — @abicaswell

11.8K1:385 things worth the money: bakery edition!!! hope this helps 🩷🧁 #worthit #bakeryowner #smallbusiness 1.1K291427

so much to do and jam packed on time!!! but we got it done 🎂💪🏻 #cakede — @abicaswell

6.8K1:43so much to do and jam packed on time!!! but we got it done 🎂💪🏻 #cakedecorating #smallbusiness #ditl #workwithme #bakeryo6497611

August Cookie Collection is hereeee and delicious!!!! and could be at — @abicaswell

4.6K1:18August Cookie Collection is hereeee and delicious!!!! and could be at your door this week 🤭🚪🍪🩷 #cookies #bakeryowner #sm35671713

#bakeryowner #smallbusiness #entrepreneur #coffeeshopowner — @abicaswell

4K#bakeryowner #smallbusiness #entrepreneur #coffeeshopowner 2611337

just some bakery owner woes for you 😩😩 pls dont ever be this person!!! — @abicaswell

7.5M2:09just some bakery owner woes for you 😩😩 pls dont ever be this person!!! it’s just simply not demure and not mindful!!!! #523K13.5K3.2K11.4K

I have to say today was a first in the bakery 😭😭 is this the new #cake — @abicaswell

17.4M4:12I have to say today was a first in the bakery 😭😭 is this the new #cakegate ???? if you were on this live, you were on a 1.7M14K17.3K49.5K

what doesn’t kill you makes you a better decorator i hope #fyp #bakery — @abicaswell

3.8M2:59what doesn’t kill you makes you a better decorator i hope #fyp #bakeryowner #caketok #foryou #smallbusiness #girlboss #d469.9K2.7K5.5K14.4K

Engagement per clip

13 parsed clips · newest on the right · click a bar to open the clip peak: 12.6% ER

Apr 27Aug 13Sep 2

Date	Views	Likes	Comments	Shares	Saves	ER
Sep 2, 2026	11,400	1,101	20	23	20	10.04%
Aug 27, 2026	1,600,000	831	2	28	100	0.05%
Aug 26, 2026	26,400	2,771	33	13	38	10.67%
Aug 17, 2026	5,232	357	13	5	5	7.17%
Aug 16, 2026	7,659	503	16	6	8	6.85%
Aug 14, 2026	10,500	758	10	78	72	8.06%
Aug 13, 2026	11,800	1,122	29	14	27	9.87%
Aug 12, 2026	6,835	649	7	6	11	9.69%
Aug 10, 2026	4,593	356	7	17	13	8.27%
Aug 6, 2026	3,955	261	13	3	7	7.00%
Aug 29, 2024	7,500,000	523,000	13,500	3,246	11,385	7.20%
Jul 11, 2024	17,400,000	1,700,000	14,000	17,300	49,500	9.95%
Apr 27, 2023	3,800,000	469,900	2,670	5,462	14,397	12.58%