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@1987label — TikTok avatar

@1987label1987

DESIGNED FOR EAST COAST LIVING Released in limited runs.

card updated Oct 29, 2026 · 11 of 21 clips with full stats · following 94 · 2,600,000 likes total

Open on TikTok ↗
Engagement10.39%above average

Account summary

@1987label has 39,400 followers and 1,152 videos. Across the 21 parsed clips the average is 45,694 views and 6,674 likes. Engagement to views is 10.39%, which is above average for TikTok. On the newer half of the feed the response is falling (−4.23 pp). Posts roughly 0.1 times a week. An average clip reaches 116% of the follower count.

Followers
39.4K
+400 in period
Engagement
10.39%
−4.23 pp newer half
Average views
45.7K
median 28.8K
Likes per clip
6.7K
41 comments avg
Shares / saves
180 / 446
0.67% of viewers save
Posting rate
0.1 / wk
reach 116% of followers

Latest clips

21 collected
We’re moving our tailgate to next Sunday, October 18! Until then, snug — @1987label502We’re moving our tailgate to next Sunday, October 18! Until then, snuggle up in bed and shop online with us—use code RAI121311987 is taking over Park City for a Tailgate you wont want to miss - O — @1987label39K0:331987 is taking over Park City for a Tailgate you wont want to miss - October 11th at 11am. Tag your crew and get these p1.3K15288103THE CHAMPIONS TAILGATE 🏈 Join 1987 and Park City on October 11 from 11 — @1987label18.9K0:29THE CHAMPIONS TAILGATE 🏈 Join 1987 and Park City on October 11 from 11AM through halftime for the ultimate gameday with 30714316We are teaming up with Live Nation to give two lucky winners 2 tickets — @1987label5.4K0:20We are teaming up with Live Nation to give two lucky winners 2 tickets to @beebadoobee at TD Garden October 3rd, AND 2 1702158426two ways to wear ❤️💙 — @1987label30K0:10two ways to wear ❤️💙3.4K1324149happy stick season 🏒 shop now. — @1987label30K0:10happy stick season 🏒 shop now. 2.7K42989take your pick: 🖤 or 🤍? dropping tomorrow. — @1987label9.6K0:11take your pick: 🖤 or 🤍? dropping tomorrow. 2.1K41181we’re so back 🏒 — @1987label160.4K0:10we’re so back 🏒21.3K331811.1Kthe games just got bigger. shop now. — @1987label40.8K0:09the games just got bigger. shop now. 2.7K25131249gametime 🏈 shop now — @1987label21.3K0:10gametime 🏈 shop now 3.3K210102dropping 2.7 ☁️ head to our ig for a chance to win the set! #fashion # — @1987label374.2K0:15dropping 2.7 ☁️ head to our ig for a chance to win the set! #fashion #style #smallbusiness 35.6K1851.3K3Kwhat the Boston girls are wearing for gameday: — @1987label28.9Kwhat the Boston girls are wearing for gameday:0000Introducing our 4th annual Breast Cancer Awareness collection, with 20 — @1987label31.2KIntroducing our 4th annual Breast Cancer Awareness collection, with 20% of profits donated to cancer research and care i0000Self-care comes in all forms. Slow mornings, time spent with your favo — @1987label28.8KSelf-care comes in all forms. Slow mornings, time spent with your favorite people, checking in on each other, and rememb0000Take care of yourself. Take care of your girls. 🩷 — @1987label29.9KTake care of yourself. Take care of your girls. 🩷0000Our 2026 Breast Cancer Awareness collection is now live, with 20% of p — @1987label14.8KOur 2026 Breast Cancer Awareness collection is now live, with 20% of profits donated to cancer research and care in the 0000new comfort hoodie has entered the chat — @1987label19.2Knew comfort hoodie has entered the chat0000the pieces you’ll live in all season long. fall basics coming Friday 🤍 — @1987label14Kthe pieces you’ll live in all season long. fall basics coming Friday 🤍0000a little rain, a lot of layers. — @1987label36.2Ka little rain, a lot of layers. 0000the verdict is in: there’s nothing better than a New England fall 🍂 — @1987label16.2Kthe verdict is in: there’s nothing better than a New England fall 🍂0000fall ins: sherpa, matching sets, layering, and navy blue. — @1987label10.3Kfall ins: sherpa, matching sets, layering, and navy blue. 0000

Engagement per clip

11 parsed clips · newest on the right · click a bar to open the clip peak: 21.9% ER
Feb 3Sep 25Oct 10

Profile completeness

5/6

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